2024 Wrapped for Advertisers is here

This time we've gone global, bringing Spotify audience insights to marketers all over the world. Scroll down for a sneak preview of what's trending in the US, and download the one-sheeter to get the trends in full.

Let the fun times roll. See how moms and dads in the US switched up the vibe when it was time to party.

Aaand relax. Gen Zs need downtime like everyone else. See how they stream it on Spotify.

More visual content = more eyeballs on your ads. See how fans in the US are embracing visual formats like video on Spotify.

Me, me, me: Fans are embracing personalized content that feels made just for them—especially in the US.