Wrapped for Advertisers: Our annual trends roundup

Each year, Spotify Wrapped lets people take a look back at how they personally listened, viewed, and interacted with our platform. For advertisers, this moment also brings an opportunity to learn how Spotify users consumed music, podcasts and more over the course of the year.

Scroll down to learn more about the Wrapped for Advertisers roundups of years past.

2023 Wrapped for Advertisers

Explore the top ten trends and takeaways for advertisers on Spotify in 2023. From the listening habits of key demographics to the most favored ad formats, this roundup of insights can help kickstart your upcoming marketing plans.

2021 Wrapped for Advertisers

After more than a year on pause, audiences in 2021 hit play again on living life to its fullest—and sound was with them every step of the way. Read more to discover the trends in advertising on Spotify for 2021.

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