Tune in to great performance on Spotify

We’ve turned tutorials into tunes to answer media planners’ most pressing questions about how to improve ad performance on Spotify, in collaboration with emerging artists. Watch and listen below to learn more.

How to drive ROI with your campaign setup

Start with choosing the right buying path, picking your campaign objective, and defining campaign parameters like ad formats, placements, and targeting to align with your specific business goals.

How to run a multi-format campaign

Use multiple ad formats—including audio, video, and display—to tell your brand story and drive incremental performance.

How to reach your target audience

Leverage data-driven targeting tools to help you find and reach your customers across different devices, relevant moments, and advertising formats.

Listen and learn

Listen to the full Tunetorials album to learn how to drive performance with your Spotify Advertising campaigns.

Spotify performs

Essential for fans and brands, Spotify’s high-quality content and positive environment drive deep audience engagement—helping you achieve incremental reach and results in your omnichannel campaigns.

58%

of users surveyed say the content on Spotify is more relevant and personalized than on other platforms.¹

8.7%

lower cost per household for omnichannel campaigns with Spotify²

43.9%

lower cost per action for omnichannel campaigns with Spotify²