Advertising for Black Friday, Cyber Monday & more
Black Friday and Cyber Monday are right around the corner—and consumers expect to know what your brand or business has to offer. Explore how Spotify can help you connect with your customers at this crucial time.
Creating Black Friday ads: What to know
When ideating your Black Friday ad creative, identifying and highlighting your brand’s main value propositions is key to helping you towards success. Are you offering discounts? Loyalty programs? Free Shipping? Whatever your value prop, make sure it’s prominently featured across your advertising messaging.
It’s also worthwhile considering what special something is going to catch your customers’ attention—based on their shopping priorities. Here are three core factors shoppers might be considering in their shopping decisions:
1. Convenience
2. Deals, deals, deals
3. On Trend
Shopping insights
- 59%
of Spotify users plan to buy some or all of their winter holiday shopping on Black Friday¹
- 61%
of Spotify listeners shopped online at least once a week during the holiday season²
Cyber Monday 101
Cyber Monday sees both E-commerce and hybrid retailers competing for space at the forefront of the consumer experience—and shoppers are ready to spend time finding the perfect deal before spending their money. According to our data, 50% of Spotify listeners’ online shopping sessions during the holiday season lasted over an hour3, with shoppers seeking out the best deals and offers from a range of their favorite retailers.
So, taking a proactive approach to your Black Friday and Cyber Monday advertising campaigns is an essential step towards success. With enough careful preparation, you’ll make sure shoppers have all the information they need to make an informed buying decision—and stand to reap the rewards.
Create your Black Friday marketing campaign with Spotify.
Sources & References