Back to school: A+ marketing ideas
It's time to sharpen those pencils and get ready for the back-to-school season. But with so many competitors vying for attention, standing out as the best in class can be tough. With Spotify Ads Manager, you can easily leverage a range of dynamic ad formats to engage your audience of students and parents—and ace your back-to-school marketing campaign.
Start your back to school advertising campaign
Capturing the back-to-school moment
Back-to-school season can pose challenges for advertisers targeting multiple audience segments such as parents, teachers, and students—particularly when it comes to finding a platform that caters to all interests.
But streaming on Spotify is something all generations agree on, whether it's throwing on a favorite playlist to start the day, or plugging into a podcast to wind down.
89%
of students used a music streaming service in the last month.¹
3/4
More than 3 in 4 Parents used a music streaming service in the last month.²
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Not only is Spotify a great study companion, but it breaks down borders as students use music and podcasts to learn about other cultures across the globe—in fact, 61% of Gen Zs we surveyed believe podcasting is more trustworthy than other forms of media.3
Additionally, Spotify reaches more parents via ad-supported streaming than other platforms, according to GWI research: 17.6M compared to Hulu (13M), Netflix(8.4M), Paramount+ (7.9M), and Disney+ (6.4M).4
Create your back-to-school campaign with Spotify Ads Manager
With Ads Manager, you can optimize your campaign to suit your business objective, define your target audience based on a range of demographics and interests, and choose from multiple ad formats. And if you need creative, we've got that covered too—just use our free audio ad creation tool to craft a script, choose background music and a voiceover, and leave the rest to us!
Start your back to school advertising campaign
Sources & References