Seasonal Marketing

Back to school: A+ marketing ideas

It's time to sharpen those pencils and get ready for the back-to-school season. But with so many competitors vying for attention, standing out as the best in class can be tough. With Spotify Ads Manager, you can easily leverage a range of dynamic ad formats to engage your audience of students and parents—and ace your back-to-school marketing campaign.

Start your back to school advertising campaign

Ready to take your back-to-school advertising to the next level? With our clickable CTA cards and engaging ad formats, you can drive traffic to your site and showcase your brand's value in an interactive way.

Capturing the back-to-school moment

Back-to-school season can pose challenges for advertisers targeting multiple audience segments such as parents, teachers, and students—particularly when it comes to finding a platform that caters to all interests.

But streaming on Spotify is something all generations agree on, whether it's throwing on a favorite playlist to start the day, or plugging into a podcast to wind down.

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Not only is Spotify a great study companion, but it breaks down borders as students use music and podcasts to learn about other cultures across the globe—in fact, 61% of Gen Zs we surveyed believe podcasting is more trustworthy than other forms of media.3

Additionally, Spotify reaches more parents via ad-supported streaming than other platforms, according to GWI research: 17.6M compared to Hulu (13M), Netflix(8.4M), Paramount+ (7.9M), and Disney+ (6.4M).4

Create your back-to-school campaign with Spotify Ads Manager

With Ads Manager, you can optimize your campaign to suit your business objective, define your target audience based on a range of demographics and interests, and choose from multiple ad formats. And if you need creative, we've got that covered too—just use our free audio ad creation tool to craft a script, choose background music and a voiceover, and leave the rest to us!

Start your back to school advertising campaign

Ready to take your back-to-school advertising to the next level? With our clickable CTA cards and engaging ad formats, you can drive traffic to your site and showcase your brand's value in an interactive way.

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