Introducing the Spotify Ad Exchange
Today’s advertising landscape is dynamic and fast-moving. Advertisers have diverse business needs—and they require diverse advertising solutions to solve them. This is why we launched the Spotify Ad Exchange.
What’s in it for you?
The Spotify Ad Exchange brings enhanced programmatic buying to the Spotify Advertising experience, and creates more opportunities for advertisers to access Spotify inventory and reach our highly-engaged audience.
Ease
Enhanced access to Spotify inventory across all core formats, including audio, video, and display. You can activate via your preferred DSP, providing seamless integration and the ability to add Spotify to your programmatic strategies for incremental reach.
Flexibility
Bid on Spotify inventory via Open Auction and Private Marketplace (PMP), with Programmatic Guaranteed (PG) coming soon. These new buying channels give you more flexibility and real-time optimization opportunities.
Addressability
Leverage industry-leading solutions like UID 2.0 (The Trade Desk), PAIR (Display & Video 360) and RampID (LiveRamp) to unlock more Spotify inventory for buy-side targeting and measurement across omnichannel campaigns.
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Current Opportunity
Open Auction
US, Canada, Australia, New Zealand, Singapore, India, Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Liechtenstein, Norway, United Kingdom, Switzerland, Iceland
PMP
US, Canada, Australia, Singapore, India, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Liechtenstein, Sweden, United Kingdom, Spain
Working with industry partners you already know
We’re launching the Spotify Ad Exchange with industry-leading partners including Display & Video 360, The Trade Desk, Magnite and LiveRamp to help you effectively access Spotify inventory, find your audience and measure your Spotify campaigns. Pair this with the power of Spotify’s streaming intelligence and deep understanding of culture and its audience—and you’re set to unlock multiple benefits that can drive impact for your business.
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