Getting started: Programmatic advertising

We believe you should be able to create Spotify campaigns as efficiently and with as much flexibility as possible. Our programmatic advertising suite gives marketers the ability to access Spotify’s enhanced audience targeting capabilities and premium ad experiences all through your preferred automated buying partner.

Why programmatic?

Spotify’s programmatic suite allows you to leverage the same digital marketing techniques that make automated buying so powerful, but on Spotify’s premium ad formats.

Scaled audiences

Scale the reach of your programmatic marketing by reaching millions of Spotify’s logged-in users.

Premium ad experiences

Share your business' message through highly engaging audio, video, and display formats in a brand-safe environment against premium content.

Powerful targeting solutions

Enhance your audience targeting capabilities with Spotify’s first-party contextual data to better align your media to speak to the mindsets and daily activities of listeners.

Private Marketplaces

Spotify’s invite-only PMPs give you the ability to hand-select a chosen audience from our quality user base and then bid on the impressions that are right for your campaign.

Programmatic Guaranteed (PG)

Guaranteed impression delivery of your programmatic campaign at a fixed rate – all executed through your selected DSP.

Download the media kit below.

Download the media kit

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Get started with programmatic advertising on Spotify today.

Contact our sales team and we'll connect you with our programmatic ad specialists.

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