News & Insights

The evolution of podcast advertising

Our whitepaper breaks down the history of the podcast medium for advertisers—and what the future holds.
Download now to find insights on the evolution of the medium—from the first podcasts in the early 2000s, to Serial’s medium-defining popularity in 2014, to the rise of Dynamic Ad Insertion as a newer solution for advertisers. We highlight what the challenges have been for podcast advertisers so far, and explore how SAI will help solve them, all while considering future innovations to come.

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