Reach a highly-engaged audience across comedy and pop culture shows on Spotify.
Last year we announced the next chapter in our podcast journey, revealing our plans to bring more video content to Spotify and more tools to support creators. Meaning brands like yours get to ride the wave of creator influence and connect with audiences who aren't just listening—they're watching, engaging, and ready to take action.
That's why we’re excited to welcome four new shows to the Spotify family: Good Hang, Please See Below, Matt & Shane’s Secret Podcast, and Two Hot Takes. Each show will offer a full suite of coveted brand partnership opportunities, including video product placement, custom segments, and authentic baked-in video host reads—to help you reach the show’s loyal audience no matter where or how they tune in.
Good Hang
Ready to hang with an acclaimed actress, writer, director, producer, and New York Times bestselling author? Amy Poehler’s new weekly video series will offer a hilarious mix of comedy, personal stories, and lighthearted conversations with guests. Beyond her career in entertainment, Amy blazes the trail for women’s voices in comedy, co-founding the influential Upright Citizens Brigade and Smart Girls initiatives, which empower young people to be their authentic selves. Whether on stage, in front of the camera, or behind the scenes, Amy relentlessly pushes the boundaries of comedy to help inspire future generations.
In this highly-anticipated show, she’ll peel back the curtain to find out what makes showbiz personalities tick, laugh hardest, and much more. In Amy’s words, she can’t wait to have some “good, dumb fun.”
Please See Below
Brynn Whitfield rose to fame after starring as a cast member on The Real Housewives of New York City, and has since become an outspoken fashion and home decor icon, and branding powerhouse. In this brand new podcast, Brynn will bring fans deeper into her world to share the most important aspects of her life. From sex, finances and dating, to career choices and women’s health, the show will explore the intersection of a wide range of topics. Each episode will build on Brynn’s own experiences and feature an expert guest—whether a relevant professional, friend, or family member—to keep a broad range of female fans intrigued and coming back for more.
Among Spotify listeners...
42%
trust their favorite podcast host(s) as much as they trust their friends¹
59%
feel more connected to a podcast host than a social media influencer²
50%
consider podcast hosts/creators more influential than social media creators³
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Matt & Shane’s Secret Podcast
A regular in the top 10 of the Comedy category charts, this laugh-out-loud podcast brings a weekly dose of humor with its raw, unfiltered vibe. Hosted by Philly natives now living it up in Austin, Matt and Shane shoot the breeze on pop culture, sports, and whatever wild or mundane stuff crosses their minds—no filter necessary. Plus they welcome some killer guests to keep things spicy, with recent appearances from comedy heavyweights such as Danny McBride, Theo Von, Tom Segura, Mark Normand, and Bert Kreischer.
The show has built a loyal fanbase of mostly Gen Z and Millennial men, fondly nicknamed “The Dawgs”—so loyal in fact that more than 75% of them tune in every week. If you’re looking to reach an engaged audience in a comedy podcast known for its off-the-cuff delivery and humor, this one’s for you.
Two Hot Takes
With over 4M followers on TikTok, Two Hot Takes has become a go-to for Gen Z and Millennial women. Fans join host Morgan Absher and her co-hosts as they scavenge Reddit, listener emails, and the rest of the internet, to give their hot and humorous takes on the juiciest dating, relationship, life, and AITA stories in this weekly show.
To keep the conversation fresh, the show has welcomed top podcasters and personalities such as Chris Olsen, Drew Afualo, Tinx, Hannah Berner, and Tefi Pessoa. If you're looking to connect with an engaged, female-driven audience while keeping it real, Two Hot Takes is the perfect spot.
A halo effect for brands
These podcasts and more are offering brands a whole suite of ways to integrate and get the halo effect of influential hosts, including Baked-In Video Host Reads, Presenting Sponsorships, Custom Segments, and more. To learn more about these podcast advertising opportunities, please contact your Spotify representative.
Get your message seen and heard.
Lean into podcast ads and align your brand with a trusted voice on Spotify. Reach out to your local sales team to learn more.
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