Introducing Spotify Ad Analytics
Today we’re introducing Spotify Ad Analytics, a one-stop solution to help advertisers and agencies measure the impact of their ads at every stage of the marketing funnel. With this launch, we’re building on the acquisition of Podsights to give you unified access to Spotify measurement services and analytics. You’ll be able to measure results that matter to your business, from branding to performance, across all ad formats on Spotify.
Podcast publishers will be able to offer conversion tracking and attribution for their own direct sales, meaning advertisers and agencies will have centralized visibility into digital audio ad performance, no matter where they’re investing. We’ve also built new features that give Megaphone-hosted publishers new ways to scale their day-to-day measurement operations and sales enablement.
And best of all, we’re making the platform free of charge and easier to use—saving you time and helping you fine-tune your performance across campaigns of all sizes.
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Measure more, on and off Spotify.
The launch of Spotify Ad Analytics brings with it more ways to measure success of your Spotify campaigns. To evaluate how you are growing and building your brand with KPIs such as ad recall, awareness, and consideration—we’ve made reporting for Spotify Brand Lift available through this centralized dashboard. Since the initial launch of Spotify Brand Lift across 14 international markets, we’ve seen impressive results across various categories, with average lifts of +10 points for Ad Recall, +5 points for Brand Awareness, and +4 points for Message Association.
Plus, we’ve introduced new capabilities to the Spotify Pixel to provide conversion tracking and attribution across all ad formats on Spotify, for both music and podcasts. And with the Spotify Pixel, you’ll still be able to track online behavior and in-app engagement whether you’re buying audio ads with Spotify or another podcast publisher—at no extra cost.
Advertisers like Grammarly were early test partners for some of these expanded capabilities, as they tapped into targeted audio tactics on Spotify to drive website visits and purchases.
“With this campaign, we were able to drive significant growth and holistically measure return on ad spend (ROAS) across digital audio channels. We’ve experienced first-hand the value these kinds of analytics bring to our marketing plans, which ultimately brings greater value to our business.”
—Shannon Everley
Head of Acquisition, Grammarly
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Improved accuracy and insights
Getting the most out of your marketing investments requires confidence in knowing your ad reached the intended audience. We’re introducing new levels of reporting to help you understand your campaign’s performance, leveraging our first-party insights for a holistic view of the unique listeners you reached across audio, video, and display ads on Spotify.
In addition to third-party audience data for podcast discovery and media planning, you’ll also have access to first-party audience insights for a deeper understanding of who’s streaming your ads across podcasts and music on Spotify.
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Available to marketers of all sizes, globally
Spotify Ad Analytics is a global measurement service and available to brands, agencies, and publishers worldwide. Spotify advertisers can access this unified measurement platform in 11 markets: Australia, Brazil, Canada, France, Germany, Italy, Mexico, New Zealand, Spain, the United Kingdom, and the United States.
As a global business, Shopify has utilized pixel-based attribution to understand the impact of multi-market campaigns, most recently measuring their ads across both music and podcasts on Spotify as early test partners of these expanded capabilities:
“The global nature of this service makes it easier to manage the measurement of our digital audio ads, no matter where we’re investing. In particular, as we began testing the pixel across different media formats on Spotify, and in a variety of markets, it was very helpful to have a holistic view of performance and delivery.”
– Corey Eng
Senior Growth Lead, Shopify
Get started now
This exciting new chapter for Spotify paves the way for more innovations to help you measure and maximize performance. We’re committed to supporting advertisers in an evolving technology landscape, where marketing decisions are increasingly complex and the insights they rely on, become more fragmented. Our goal is to provide a more consistent view of performance across audio and other digital channels—and we’re excited to see advertisers benefit from this convenient and powerful service to access Spotify’s measurement and analytics tools.