Inside Tracks: A multi-format Spotify campaign helps Salesforce reach new demographics
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With hundreds of millions of fans streaming the music and podcasts they love worldwide, Spotify gives brands the chance to be heard in the moment. That’s why many of the world’s top marketers leverage Spotify’s Streaming Intelligence—our unique audience understanding—to help reach their audience with the right message, at the right time. Inside Tracks, our inspirational video series, takes you behind the scenes with the leaders of some of the world’s biggest brands...
With the support of their dedicated Spotify team, Salesforce were able to implement a diverse campaign strategy that encompassed audio, podcasts, and custom playlists on Spotify—which resulted in a 30% boost in brand recall. In the video, Adam talks about how Spotify’s targeting capabilities helped the brand reach key customer segments whether they were at work, on the go, or at home. He also reveals how the “Collaborate & Listen” custom playlists were a big hit with listeners, who were able to curate playlists with co-workers, or just for themselves.
As for Adam himself? Hear how he plugs into Spotify on a personal level—from his kids taking over playlist duty on the morning school run, to how he and his wife curated their own motivational playlist to soundtrack their training for the Boston Marathon.
For Salesforce, tapping into the trust Spotify has built with its listeners through its content was key—in order to align with their number one value: building and maintaining customer trust.
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