NEWS AND INSIGHTS

Inside Tracks: How Microsoft drive greater impact with multi-format campaigns

With hundreds of millions of fans streaming the music and podcasts they love worldwide, Spotify gives brands the chance to be heard in the moment. That’s why many of the world’s top marketers leverage Spotify’s Streaming Intelligence - our unique audience understanding - to reach their audience with the right message at the right time.

In our new video series, Inside Tracks, we're going behind the scenes with the leaders of some of the world’s biggest brands. In this episode, you'll hear from Microsoft’s Ryan Miles, Head of Media, Windows for EMEA & LATAM on how Microsoft leveraged multi-format campaigns to drive greater impact on Spotify.

Ryan explains how Microsoft leverages Spotify’s behavioural and interest targeting to be as relevant as possible across their target audience, discusses how they achieve authentic ads through the power of audio, and highlights Spotify’s unique connection to culture. Ryan also shares how he uses Spotify on a personal level, from starting his day with an episode of Financial Times News Briefing or Spotify Orginal Shot & Chaser to his go-to playlists including a recommendation for any of our Aussie listeners; Triple J’s Hottest 100!

If you want to hear more from top industry voices like Ryan, subscribe to our monthly newsletter. You’ll get the latest from Spotify Advertising in your inbox — including more information about our impactful advertising solutions, and the latest audience insights.

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