How Spotify Ads can help your business drive foot traffic, and measure it with Foursquare

For retailers, restaurants, and other brick-and-mortars, getting customers out their front door and into the store is what it's all about. So, it makes sense that advertising efforts in these sectors often focus on an elusive goal: foot traffic.

But in an increasingly digital world, determining exactly how your online ads are impacting IRL customer visits can be a challenge. That's why we work with location technology company Foursquare whose Attribution product gives advertisers on Spotify access to an innovative foot traffic measurement solution.

Connecting online influence to offline action

For campaigns aiming to drive increased foot traffic, Spotify advertisers have the option to leverage Foursquare for their attribution, providing comprehensive insights into consumer interactions across both online and offline channels. Foursquare Attribution can help you understand the impact of your advertising throughout the customer journey—so you can optimize and iterate with valuable learnings in hand*—whether you're running an audio, video, display, or podcast campaign.

Metrics may include visits, cost data, audience validation, media efficiency, channel performance, and creative performance.

Ad campaigns that help drive results

As measured by Foursquare, Spotify consistently outperforms industry benchmarks across various ad products, verticals, targeting strategies, and podcast advertising.¹ And when we analyzed campaigns in the Food & Beverage category only, Spotify ads exceeded Foursquare's median lift benchmark by 31% when lift was present.²

If podcasts are your preferred method of digital audio advertising, there's more good news: According to Spotify's data, podcast inventory drove lift 17% more frequently than the Foursquare benchmark of 42%, and it drove a median lift percent 75% higher than the benchmark of 8.64%.³

Spotify’s in-car audio inventory and Sponsored Sessions were more effective as well, driving lift 56% and 48% of the time respectively, and far exceeding the Foursquare benchmark of 42%.⁴ Additionally, Sponsored Sessions was about four times more efficient at driving a high median lift than the Foursquare benchmark, resulting in a median lift of 42.86% compared to the benchmark of 8.64%.⁵

Foot traffic measurement presents as a compelling opportunity for advertisers, offering a competitive edge. With in-depth location insights at your fingertips, your brand can unlock greater ROI — and potentially land more in-store sales.