Meet 5 Brands that Used Multi-Format Ads to Create Breakthrough Spotify Campaigns
Many of the most successful ad campaigns on Spotify don’t just sound good—they also look good, engaging audiences with interactive audio and video experiences.
Ready to push the creative boundaries of your own Spotify ad campaigns? Let these multi-format advertising examples serve as inspiration.
Multi-format advertising: 5 examples to inspire your next Spotify ads campaign
Contiki tunes in
With the help of Spotify Ads and a dash of wanderlust, Contiki used a mix of audio and video ads to encourage young adventure-seekers to book bucket-list trips.
The travel brand's “Make Every Moment Count” campaign leveraged user-generated travel content to offer a glimpse into real customers' getaways, complemented by curated soundscapes and playful emojis.
The campaign was a hit: It generated a 267% surge in website clicks and Spotify outperformed Contiki’s other advertising channels by 32%.
IONOS dials it up
Web-hosting company IONOS repurposed existing creative assets to pack a one-two punch with audio and video ads on Spotify.
They launched two audio and video campaigns on Spotify—the first campaign optimized to deliver ad impressions, and the second to drive web traffic.
By serving a consistent message across audio and video, IONOS saw strong results, with click-through rates of 0.38% (audio) and 1.21% (video). The brand avoided ad fatigue by using frequency caps to keep content fresh and engaging.
Monge unleashes creativity
Italian pet food brand Monge threw its audience a bone with a two-part video campaign on Spotify over one month. Part one ran Opt-In Video ads that told the story of the brand’s founder and his favorite canine companion. These non-intrusive ads gave listeners the choice to tune in and watch. The latter part of the campaign pivoted to sound-on Video Takeover ads to showcase a new product and drive website traffic.
The results were impressive: The Video Takeover ads saw a CTR of 1.13%, and the Opt-In Video ads saw an Expansion Rate of 0.51%.
SIXT takes the wheel
Driving engagement comes naturally to European car rental company SIXT—including on Spotify, where the brand used audio ads and a road trip-themed playlist to spotlight the new Nissan X-Trail vehicle in its rental fleet.
The ads drove listeners to a bespoke playlist full of summer road trip anthems, and—for an added bit of interactive fun—listeners were also invited to submit their own song recommendations across other channels.
The campaign Reach exceeded 260,000 and saw an impressive Completion Rate of 97%.
FARM Rio weaves a colorful campaign
When it comes to FARM Rio’s bold and playful apparel, seeing is believing. That’s why the Brazilian fashion company enhanced its audio ads with a Canvas visual companion asset to promote its clothing line ahead of Brazil’s Consumer Week. They also incorporated an exclusive discount code for Spotify users.
Canvas lets brands upload a static or looping visual to accompany their ads, which can lead to higher Awareness and Purchase Intent. For FARM Rio, the results were eye-popping, with more than 1.2 million impressions, 112 Spotify-activated coupons, and an overall positive ROI.
Spotify ad examples: Leveraging multi-format campaigns for success
Multi-format campaigns have the potential to engage audiences and drive real results for advertisers. By combining audio, video, and interactive elements, brands can create immersive experiences that resonate across various touchpoints and user behaviors. Whether your goal is to drive clicks, increase video views, or bolster sales, these Spotify ad examples can help get your creative juices flowing.