Guide to Creating Spotify Audio Ads

Chapter 5: What is 3D audio?

Bring your ad to life with 3D audio

Create soundscapes to take the listener on a journey

3D audio is an immersive listening experience that mimics how humans perceive sound in the real world. Sounds are movable objects that shift around in our field of hearing rather than remaining fixed front and center at all times.

Using 3D audio in Spotify ads, you can immerse listeners in an authentic virtual listening environment, creating a dynamic and sensory experience. A realistic explosion evokes a visceral and immediate sensation, but so does a gentle whisper and a waterfall. When producing your ad, focus on the sensations or feelings you want to inspire.

The 3D audio experience makes the listener feel the message more than hear it. So use voiceover economically—the more the sounds breathe, the better.

Go on a journey with BBC’s Seven Worlds, One Planet.

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Case study

Spotify and Fuze Tea partnered to produce a 3D ASMR audio ad to drive association with ‘Me Time,’ targeting listeners streaming Chill, Sleep, and Yoga playlists.

The campaign drove uplift across all key metrics:

  • 3.5X

    increase in ad recall

  • 1.8X

    increase in brand awareness

* Nielsen Brand Effect Study, Spotify, UK, 2020

Read more recommendations and techniques for producing ads that convert

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