Got goals? Our ad tools are here to help

Envisioning the outcome of your campaign is half the battle. We’ll help you define your objectives, target the right audience, and measure your campaign’s success.

What would you like to achieve?

Pick the right objective to determine the real-life impact of your ad campaign. Choose one based on what you’d like to achieve.

Get your products, services, or brand discovered by delivering your ads to more unique listeners.

Get your audience to see and hear your message more often.

Reach listeners who are in-focus and have a higher likelihood of watching your video ad for at least three seconds.

Share your podcast with likely listeners to grow your audience.

Prioritize listeners who are more likely to engage with your ad to learn about your brand.

Find your people

Our audience targeting tools can fast-track your business’s message to the people it’s most relevant to.

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Demographics

Connect with your target audiences using Spotify’s first-party demographic data. Select from categories like age, gender, location, and language.

Behaviors

You can understand a lot about someone by what they stream. Reach your target audiences through specific interests or their involvement in a fan base.

Contextual

Be heard (and seen) in relevant moments. Define where your ads get served with categories like platforms, devices, music genres, podcast episode topics, and more.

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Plot your next move

Ready to understand and improve your campaign performance? Our comprehensive measurement solutions make it easy to plan, optimize, and measure your marketing strategies.
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Get industry-specific

Select your industry to learn how to tailor your strategies directly to your audiences in your category.
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Entertainment
Automotive
Financial Services
Tech & Telecom
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