CULTURE NEXT

Culture Next: Industry Opinion

Every year, we check in with Zs and millennials to hear how they’re shaping the future and what it means for advertisers on Spotify. For more on how brands can connect with Gen Z listeners, check out the full Culture Next 2022 report.

Focus on FinServ: Immersing Gen Z in characters, stories, and brands

We spoke with Spotify’s Category Development Officer for Financial Services & Insurance, Liz Song, for more on how digital streaming audio can connect FSI brands with Gen Zs.

Focus on Retail: Find your creative voice to connect with Gen Z and earn their trust

We spoke with Category Development Officer for Retail, John Gregory, to understand how Spotify helps retail brands connect with Zs.

Focus on Tech & Telco: Audio deepens Gen Z's relationship with brands

We spoke with Spotify’s Category Development Officer for Tech & Telco, Liz Walsh, to learn about how Spotify can help create consumer intimacy among Gen Zs.

Focus on CPG: Gen Z reimagines heritage brands through a new cultural lens

We spoke with Spotify’s Category Development Officer for CPG and QSR (Quick Service Restaurant), Justin Faiber, to understand how Spotify helps CPG brands connect with Zs.

Focus on Entertainment: Immersing Gen Z in stories, characters, and brands

We spoke with Spotify’s Category Development Officer for Entertainment, Elana Sulzer, to explore the topic of Gen Z entertainment trends further, and how Spotify can immerse audiences in their favorite stories and characters through audio.

Focus on QSR: Gen Zs crave customization for deeper self-expression

For more on how Spotify can help QSRs connect with Zs and tap into Gen Z food trends, we spoke with Spotify’s Category Development Officer for QSR and CPG, Justin Faiber.

Focus on Automotive: Gen Z car buyers ready to drive positive change

We spoke with Spotify’s Category Development Officer for Global Automotive, Craig Weingarten, for more on how digital streaming audio can drive connection with Gen Z car buyers.

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