Take the insights and inspiration with you
Understand the moment
Our data shows there’s so many ways to game and be part of a fandom. On Spotify, the term “gamers” takes on a whole new meaning. There’s a sizeable overlap between sports fans and listeners who spend time racing, role playing, and battling monsters.
And when the match is on, listeners are tuning in from more devices around their home. So from big screen to portable speaker, game time means gathering time. We’re talking football, fútbol, and all the games in between.
Video game on
Among Spotify Free listeners, there is a 69% overlap between gamers and sports fanaticsSource: Spotify Internal Data. Global.
During Superbowl 2020 (2/2/20), time spent on speakers and TV grew from the prior 4 Sunday averages
On the day of the Champions League Final (6/1/19), time spent on speakers and TV grew from May 2019
TVSource: Spotify Internal Data, 6/1/19 vs May 2019 daily averages, based on minutes streamed by device type.EU markets: DE, ES, FR, GB, NL, IT.
Be part of the soundtrack
Spotify is the platform to get your message heard in the right moment. Our targeting solutions let you take advantage of these insights—so you can reach your audience as they stream relevant playlists. All while tailoring your message to specific devices and moods.
Sponsor one of Spotify’s top playlists for athletes and fans alike
Whatever the game, Spotify has the soundtrack to match. From songs inspired by the classic tailgate to tunes that power epic wins, we’ve got the playlists that score big points.