Culture Compass

The year on Spotify: The Big Game

Power up and game on—because the best of sports culture happens on Spotify. Dig into the data that reveals listener habits when it comes to goals, touchdowns, and more. And enjoy some pumped up inspiration to meet fans where they’re at.

Take the insights and inspiration with you

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Understand the moment

Our data shows there’s so many ways to game and be part of a fandom. On Spotify, the term “gamers” takes on a whole new meaning. There’s a sizeable overlap between sports fans and listeners who spend time racing, role playing, and battling monsters.

And when the match is on, listeners are tuning in from more devices around their home. So from big screen to portable speaker, game time means gathering time. We’re talking football, fútbol, and all the games in between.

  • 69%

    Video game on

    Among Spotify Free listeners, there is a 69% overlap between gamers and sports fanatics

    Source: Spotify Internal Data. Global.
During Superbowl 2020 (2/2/20), time spent on speakers and TV grew from the prior 4 Sunday averages

  • 48%


  • 51%


On the day of the Champions League Final (6/1/19), time spent on speakers and TV grew from May 2019

  • 24%


  • 38%


    Source: Spotify Internal Data, 6/1/19 vs May 2019 daily averages, based on minutes streamed by device type.EU markets: DE, ES, FR, GB, NL, IT.

Be part of the soundtrack

Spotify is the platform to get your message heard in the right moment. Our targeting solutions let you take advantage of these insights—so you can reach your audience as they stream relevant playlists. All while tailoring your message to specific devices and moods.

Sponsor one of Spotify’s top playlists for athletes and fans alike

Whatever the game, Spotify has the soundtrack to match. From songs inspired by the classic tailgate to tunes that power epic wins, we’ve got the playlists that score big points.

Bring your message to Spotify listeners.

Spotify Ad Studio gives you all the tools you need to reach your audience and get your message heard. Sign up and create your first ad today. Or get in touch with our team to build something big and plan your future campaign.

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