The year on Spotify: New Year
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Understand the moment
The New Year represents a time to reflect, reset, and sweat it out. Spotify listeners press play on what motivates them. And they swap the celebratory vibe for a calmer mood.
So while workout playlist streams increase over January, listeners are tuned into chill and focus streams, too. As fans strike the balance between work hard and...restore hard? You get it.
- 24%
Feel the burn
24% increase in workout playlist streams in January 2020 vs December 2019 - 10%
Build up those reps
10% increase in workout playlist streams week over week in January - 24%
Take a breather
24% increase in chill playlist streams in January - 40%
Get in the zone
40% increase in focus playlist streams in January
Source: Spotify Internal Data, Global, 2020.
Be part of the soundtrack
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