Understand the moment
The New Year represents a time to reflect, reset, and sweat it out. Spotify listeners press play on what drives them. And they swap the celebratory vibe for a calmer mood.
So while workout playlist streams increase over January, listeners are tuned into chill and focus streams, too. As fans strike the balance between work hard and...restore hard? You get it.
Music for motivation and meditation
Feel the burn+25% increase in workout playlist streams in January 2020 vs December 2019
Build up those reps
+10% increase in workout playlist streams week over week in January
Take a breather
+25% increase in chill playlist streams in January
Get in the zone
+40% increase in focus playlist streams in January*
Take all these insights with you
Be part of the soundtrack
Spotify is the platform to get your message heard in the right moment. Our targeting solutions let you take advantage of these insights—so you can reach your audience as they stream relevant playlists. All while tailoring your message to specific devices and contexts.
Sponsor one of Spotify's top-performing workout playlists
Reach listeners as they stretch, crunch, and pound the pavement. From beast mode playlists to motivation mixes, tap into Spotify’s engaged audience at the start of their refreshed fitness journey.
Campaign ideas and inspiration
Guide the transition
Tap into the changing mood. Bring your audience from festive tidings to moments of reflection with audio spots that subtly use music to guide listeners’ moods and mindsets.
Lean into wellness
Create custom podcast moments that give listeners helpful tips, insights, and ideas to build better wellness habits in the New Year.
Resolve to go bigger
Encourage your audience to start the year off differently with personalized resolution suggestions that live outside their comfort zones.