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Understand the moment
The New Year represents a time to reflect, reset, and sweat it out. Spotify listeners press play on what motivates them. And they swap the celebratory vibe for a calmer mood.
So while workout playlist streams increase over January, listeners are tuned into chill and focus streams, too. As fans strike the balance between work hard and...restore hard? You get it.
Feel the burn24% increase in workout playlist streams in January 2020 vs December 2019
Build up those reps10% increase in workout playlist streams week over week in January
Take a breather24% increase in chill playlist streams in January
Get in the zone
40% increase in focus playlist streams in JanuarySource: Spotify Internal Data, Global, 2020.
Be part of the soundtrack
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Reach listeners as they stretch, crunch, and pound the pavement. From beast mode playlists to motivation mixes, tap into Spotify’s engaged audience at the start of their refreshed fitness journey.