Take the insights and inspiration with you
Understand the moment
It’s a woman's world, and we’re all just streaming in it. While International Women’s Day falls annually on March 8, girl power surges during the whole month.
On Spotify, pumped up soundtracks keep the beat. And March is a time where motivational tunes rise noticeably—helping everyone land a one-two punch and keep their eye on the prize.
Women lead the packOf millennial streams to female playlists, 57% are women
Men help support
Of millennial streams to female playlists, 43% are men
Source: Spotify Internal Data, Full Year 2019. Spotify playlists with keywords “girl” “women”, “woman”, “female”, “females.” % share of streams by age group. Global.
Listening on the rise
Female listening in March 2020 grew 11% from last year.Source: Spotify Internal Data, March vs Jan/Feb averages, 2019 & 2020, March 2020 vs March 2019 YOY. Based on minutes streamed. Global.
Getting pumped up
Motivational playlists had a 33% increase in female listeners in March 2020 vs Jan/Feb averagesSource: Spotify Internal Data, Mar 2020 vs Jan/Feb 2020 averages. Spotify playlists with keywords “motivation” or “motivational.” Global.
Be part of the soundtrack
Spotify is the platform to get your message heard in the right moment. Our targeting solutions let you take advantage of these insights—so you can reach your audience as they stream relevant playlists. All while tailoring your message to specific devices and moods.
Sponsor one of Spotify’s top franchise playlists for International Women’s Month
From the women of pop to the ladies of hip hop, it’s time to add some girl power to your planning.