Culture Compass

Women’s History Month

How Women’s History Month sounds on Spotify. Women who go hard. Power ballads that amp things up. And campaign ideas that put empowerment front and center. Read on and see how to be a better ally during Women’s History Month. (And all year long.)

Understand the moment

It’s a woman's world, and we’re all just streaming in it. While International Women’s Day falls annually on March 8, girl power surges throughout the month—and the whole year. Among millennials, we see that young women make up a larger share of female playlist streams—but their male counterparts are not too far behind.

  • 55%

    Millennial women’s share of streams of female playlists

  • 45%

    Millennial men’s share of streams of female playlists*

On Spotify, pumped-up soundtracks keep the beat. And motivational tunes see a notable spike in March, helping everyone—especially women—land a one-two punch and keep their eye on the prize.

Women turn it up

  • 10%

    Listening on the rise

    Female listening in March 2020 grew ~11% from last year

  • 35%

    Getting pumped up

    Motivational playlists had a ~35% increase in female listeners in Mar 2020 vs Jan/Feb averages*

Take all these insights with you

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Be part of the soundtrack

Spotify is the platform to get your message heard in the right moment. Our targeting solutions let you take advantage of these insights—so you can reach your audience as they stream relevant playlists. All while tailoring your message to specific devices and contexts.

Sponsor one of Spotify’s top franchise playlists for International Women’s Month

From the women of pop to the ladies of hip hop, it’s time to add some girl power to your planning.

*Source: Spotify First-Party Data, Full Year 2019. Spotify playlists with keywords “girl,” “women,” “woman,” “female,” or “females.” % share of streams by age group. Global. **Source: Spotify First-Party Data, March vs Jan/Feb averages, 2019 & 2020, March 2020 vs March 2019 YOY. Based on minutes streamed. Global. ***Source: Spotify First-Party Data, Mar 2020 vs Jan/Feb 2020 averages. Spotify playlists with keywords “motivation” or “motivational.” Global.

Campaign ideas and inspiration


It hits like a lady

Challenge how women are supposed to be. Surround top podcasts with strong female hosts, or content that is surprisingly popular with female listeners. Hi, true crime moms!


Power up the power ballad

Recreate retro love songs with an anthem that celebrates the power of women. And support our female audience throughout the day: whether she’s cooking, commuting, or going to bed.

Digital Experience

Mix it up and motivateHER

Bring women together and create the ultimate Motivation Mix. Encourage women to submit a song that helps them reflect on their own womanhood or a strong woman in their life.

Bring your message to Spotify listeners

Ad Studio gives you all the tools you need to easily reach your audience and get your message heard. Get started and make an ad today. Or get in touch with our team to build something custom and plan your future campaign.

Explore more seasonal moments

Looking for something a little more custom? Let's talk.