Understand the moment
It’s a woman's world, and we’re all just streaming in it. While International Women’s Day falls annually on March 8, girl power surges throughout the month—and the whole year. Among millennials, we see that young women make up a larger share of female playlist streams—but their male counterparts are not too far behind.
Millennial women’s share of streams of female playlists
Millennial men’s share of streams of female playlists*
Women turn it up
Listening on the rise
Female listening in March 2020 grew ~11% from last year
Getting pumped up
Motivational playlists had a ~35% increase in female listeners in Mar 2020 vs Jan/Feb averages*
Take all these insights with you
Be part of the soundtrack
Spotify is the platform to get your message heard in the right moment. Our targeting solutions let you take advantage of these insights—so you can reach your audience as they stream relevant playlists. All while tailoring your message to specific devices and contexts.
Sponsor one of Spotify’s top franchise playlists for International Women’s Month
From the women of pop to the ladies of hip hop, it’s time to add some girl power to your planning.
*Source: Spotify First-Party Data, Full Year 2019. Spotify playlists with keywords “girl,” “women,” “woman,” “female,” or “females.” % share of streams by age group. Global. **Source: Spotify First-Party Data, March vs Jan/Feb averages, 2019 & 2020, March 2020 vs March 2019 YOY. Based on minutes streamed. Global. ***Source: Spotify First-Party Data, Mar 2020 vs Jan/Feb 2020 averages. Spotify playlists with keywords “motivation” or “motivational.” Global.
Campaign ideas and inspiration
It hits like a lady
Challenge how women are supposed to be. Surround top podcasts with strong female hosts, or content that is surprisingly popular with female listeners. Hi, true crime moms!
Power up the power ballad
Recreate retro love songs with an anthem that celebrates the power of women. And support our female audience throughout the day: whether she’s cooking, commuting, or going to bed.
Mix it up and motivateHER
Bring women together and create the ultimate Motivation Mix. Encourage women to submit a song that helps them reflect on their own womanhood or a strong woman in their life.
Bring your message to Spotify listeners
Ad Studio gives you all the tools you need to easily reach your audience and get your message heard. Get started and make an ad today. Or get in touch with our team to build something custom and plan your future campaign.