Women’s History Month
How Women’s History Month sounds on Spotify.
Understand the moment
It’s a woman's world, and we’re all just streaming in it. While International Women’s Day falls annually on March 8, girl power surges throughout the month—and the whole year. Among millennials, we see that young women make up a larger share of female playlist streams—but their male counterparts are not too far behind.
- 55%
Millennial women’s share of streams of female playlists
- 45%
Millennial men’s share of streams of female playlists*
Women turn it up
- 10%
Listening on the rise
Female listening in March 2020 grew ~11% from last year
- 35%
Getting pumped up
Motivational playlists had a ~35% increase in female listeners in Mar 2020 vs Jan/Feb averages*
Take all these insights with you
Be part of the soundtrack
Spotify is the platform to get your message heard in the right moment. Our targeting solutions let you take advantage of these insights—so you can reach your audience as they stream relevant playlists. All while tailoring your message to specific devices and contexts.
Sponsor one of Spotify’s top franchise playlists for International Women’s Month
From the women of pop to the ladies of hip hop, it’s time to add some girl power to your planning.
Campaign ideas and inspiration
It hits like a lady
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