Culture Compass

Women’s History Month

How Women’s History Month sounds on Spotify.

Understand the moment

It’s a woman's world, and we’re all just streaming in it. While International Women’s Day falls annually on March 8, girl power surges throughout the month—and the whole year. Among millennials, we see that young women make up a larger share of female playlist streams—but their male counterparts are not too far behind.

55%
Millennial women’s share of streams of female playlists
45%
Millennial men’s share of streams of female playlists*

On Spotify, pumped-up soundtracks keep the beat. And motivational tunes see a notable spike in March, helping everyone—especially women—land a one-two punch and keep their eye on the prize.

Women turn it up

10%
Listening on the rise
Female listening in March 2020 grew ~11% from last year
35%
Getting pumped up
Motivational playlists had a ~35% increase in female listeners in Mar 2020 vs Jan/Feb averages*

Take all these insights with you

Be part of the soundtrack

Spotify is the platform to get your message heard in the right moment. Our targeting solutions let you take advantage of these insights—so you can reach your audience as they stream relevant playlists. All while tailoring your message to specific devices and contexts.

Sponsor one of Spotify’s top franchise playlists for International Women’s Month

From the women of pop to the ladies of hip hop, it’s time to add some girl power to your planning.

*Source: Spotify First-Party Data, Full Year 2019. Spotify playlists with keywords “girl,” “women,” “woman,” “female,” or “females.” % share of streams by age group. Global. **Source: Spotify First-Party Data, March vs Jan/Feb averages, 2019 & 2020, March 2020 vs March 2019 YOY. Based on minutes streamed. Global. ***Source: Spotify First-Party Data, Mar 2020 vs Jan/Feb 2020 averages. Spotify playlists with keywords “motivation” or “motivational.” Global.

Campaign ideas and inspiration

It hits like a lady

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