The festive season starts on Spotify

As the days draw in and the local malls transform into holiday theme parks, it’s hard not to find yourself searching for a holiday hits playlist to soundtrack the moment. But some people don’t need any encouragement—turning to Spotify for their festive kicks as early as September.³

For advertisers, it creates a gift-wrapped opportunity to reach audiences at the start of their holiday journey, across all festive moments big and small, before other voices have begun vying for their attention.

This means the planning phase of your holiday advertising campaign needs to start earlier, too—so that you can meet the start of the extended shopping season on Spotify, and remain a constant voice in listeners’ ears as festive streaming ramps up in the lead-up to Christmas.

Show up in more everyday moments

Whether it’s a playlist soundtracking a holiday shopping trip, or a comedy podcast to relieve a stressful day at work, Spotify is the essential daily companion in many people’s lives—in fact, 92% of our users say they use Spotify as part of their daily routine.⁴

This is why people call it "my Spotify". We accompany our users through intimate everyday moments, and this personal connection creates a trusted environment for advertisers to share their message—whether that’s about a particular product or service, a limited-time offer, or even a Black Friday sale.

So, not only can advertisers reach primed audiences with a timely message about their holiday offerings on Spotify—they can also feel confident their message will be heard or seen in relevant moments throughout the day.

Reach Spotify users before the rush begins—or show up when they’re primed to buy in-store:

Grab more attention

Increasingly, our 626M+ monthly active users⁷ interact with Spotify in many ways that go beyond listening—from watching a video podcast, to browsing new music recommendations, curating playlists, or sharing the latest episode of their favorite podcast with friends.

In short, Spotify users pay attention to us, whether their eyes are off or on their screens—and we’ve built an ads ecosystem that captures that attention. Whether you deliver your festive message via audio, video, or both, Spotify’s streaming technology and first-party data work together to help your ads reach audiences when they’re most engaged.

Get started on Spotify Ads Manager

It’s easy to create and manage your own campaigns with Spotify Ads Manager. Choose from a range of objectives to optimize for your business goals, and combine different formats to ensure your holiday ads are seen and heard at different moments throughout the day.