How the holidays sound on Spotify. Insights that focus on family. Campaigns that feel like home. And a whole lot of cheer. Dig into everything you need to effectively reach your audience and tell memorable stories this holiday season.
Sleigh bells may not ring until late December, but Spotify users start streaming holiday classics as early as November. For planners, this is key to making the most of the season. So you can connect with listeners from that very first jingle.
Understand the moment
The holidays are a time for togetherness, and we see that directly reflected on Spotify. Streams on smart speakers and TVs surge during the season, as loved ones gather to enjoy their favorite classics.
Gather ‘round the device
Get smarter+75% increase in smart speaker streams from October - December 2019
Turn up the TV+40% increase in TV streams from October - December 2019*
increase in streams during Dinner and Cooking moments**
Take all these insights with you
Be part of the soundtrack
Spotify is the platform to get your message heard in the right moment. Our targeting solutions let you take advantage of these insights—so you can reach your audience as they stream relevant playlists. All while tailoring your message to specific devices and contexts.
Sponsor one of Spotify's flagship holiday playlists
Connect with listeners as they get into their own holiday spirit. From unplugged acoustic tunes to timeless Christmas favorites, reach listeners during moments of nostalgia, joy, and celebration.
Campaign ideas and inspiration
Connect over dinner
Create audio spots that celebrate and support holiday chefs. Amplify your message by sponsoring Spotify editorial playlists that lean into all things cooking.
Create custom gift guides
Put listeners in the giving mindset. Turn pre, mid, or post-roll podcast spots into product moments by producing deluxe scripted reads.
Use audio to harken back to holidays past, then serve up custom oldies playlists from any generation a listener identifies with.
Bring your message to Spotify listeners
Ad Studio gives you all the tools you need to easily reach your audience and get your message heard. Get started and make an ad today. Or get in touch with our team to build something custom and plan your future campaign.