Take the insights and inspiration with you
Sleigh bells may not ring until late December, but Spotify users start streaming holiday classics as early as November. For planners, this is key to making the most of the season. So you can connect with listeners from that very first jingle.
Understand the moment
The holidays are a time for togetherness, and we see that directly reflected on Spotify. Streams on smart speakers and TVs surge during the season, as loved ones gather to enjoy their favorite classics.
Whether listeners are feeling naughty or nice, we know music often takes center stage. One moment stands out in particular: mealtime. As traditions take place over mixing bowls and kitchen counters, families tune into the holiday soundtracks that matter most.
Get smarter76% increase in smart speaker streams from October - December 2019
Turn up the TV41% increase in TV streams from October - December 2019
24% increase in streams during Dinner and Cooking momentsSource: Spotify Internal Data, Global, 2020.
Be part of the soundtrack
Spotify is the platform to get your message heard in the right moment. Our targeting solutions let you take advantage of these insights—so you can reach your audience as they stream relevant playlists. All while tailoring your message to specific devices and moods.
Sponsor one of Spotify’s flagship holiday playlists
Connect with listeners as they get into their own holiday spirit. From unplugged acoustic tunes to timeless Christmas favorites, reach listeners during moments of nostalgia, joy, and celebration.