Identify your Spotify advertising goals
In order to identify quantifiable advertising goals, it’s important to consider a few key questions before starting a campaign. It’s okay, go ahead and ask them out loud (we won’t think you’re weird).
- Question 1: What outcomes do you hope to achieve through your ad campaign?
- Question 2: Who is your audience?
- Question 3: How will you measure success for your campaign?
Have your answers ready? Great! You’re one step closer to starting your campaign and reaching advertising nirvana.
Choose the right objective for your ads
With Spotify’s self-serve ad manager, Ad Studio, you can select the ad objectives from the options below to help you achieve your desired outcome.
Reach: Help more listeners discover your product or service. Select the Reach objective to get your message seen and heard by more listeners on Spotify.
Impressions: Give listeners opportunities to see and hear your ad more often. Select the Impression objective to serve more ad impressions in music and podcast streams.
Clicks: Prioritize listeners who are more likely to click on your ad to learn about your brand. The Click objective leverages machine learning to serve impressions to users who are more likely to engage with your ad, with CTA cards visually resurfacing your message throughout the user's Spotify experience.
Video views: Reach listeners who have chosen to watch and engage with your video ad. The Video views objective optimizes for listeners who are in-focus and have a higher likelihood of watching your video ad for at least three seconds.