Ad Specs

Video ad specs & requirements

Video ad specs

The specs and requirements listed here apply no matter how you place your video ad buy, whether through managed services (direct IO, programmatic) or via self-service with Spotify Ads Manager.

Companion display ad specs

A display ad unit is another visual element of your desktop video ad that gives listeners another way to engage with your message during an ad break.

1x Companion Image

  • Aspect Ratio: 1x1
  • Dimensions: At least 600 x 600 pixels
  • File type: JPEG, .PNG

Spotify Ad Exchange (optional to include)

  • Image dimensions: At least 600 x 600 pixels recommended; 300X250 - TTD Only, 301x301 - DV360 only
  • File size: 200KB max
  • File type: JPEG

  • Click command and 1x1 tracking pixel only.
  • All third-party tags and tracking URLs need to be in HTTPS format.
  • Video and companion display units are tracked together (clicks and impressions).
  • Spotify Ads Manager allows third-party tracking via impression and click tags from approved measurement vendors; all available measurement partners can be found on the Help Center.

  • Advertisers must provide a clickthrough URL (please use only one destination URL).
  • URLs should direct to HTTPS destinations only.
  • Creative may include call-to-action.

Logo Specs

Know the technical requirements:

1x Logo Image

Aspect Ratio: 1x1
Dimensions: 640x640
File type: JPEG, .PNG

For Ads Manager and Direct IO only.

Tagline Specs

Tagline is intended to enforce the message of your video ad.

40 characters maximum

For Ads Manager and Direct IO only.