Goals

Measure and optimize your performance

Spotify gives a holistic view of campaign success by pairing unique insights into how fans engage across music and podcasts with our powerful tools and trusted partners—so you can plan, validate, and optimize with confidence.

Achieve better results

Measure the full-funnel impact of your Spotify campaigns so you can plan, optimize, and validate your marketing strategies.

Media Verification

Make sure your ads are delivered to the right audience, in the right environment. We support tracking for Audience, Frequency, Viewability, Brand Safety, Attention, Incremental Reach, and more.

Brand Impact

Understand how your campaigns shift perception and build brand equity with a range of brand lift metrics.

Online and Offline Actions

Connect exposure to real business outcomes. We support measurement for Media Mix Modeling, Conversion Lift, Website Visits, App Installs, Multi-Touch Attribution, TV Tune-In, Foot Traffic, and Online + Offline Sales.

+27%

incremental reach

Spotify reaches new audiences on top of TV, and +22% on top of social/digital.¹

2.6X

Driving awareness

Spotify ads between songs drive 2.6x stronger awareness than media benchmarks.²

89%

incremental sales lift

Combining any three ad formats drives more impact than single-format activations.³

Measure brand outcomes with Spotify Brand Lift

Understand the impact of your ads on upper funnel metrics like Ad Recall, Awareness, Purchase Intent, Message Association, and more with the new 1P Spotify Brand Lift tool.

Measure actions with Spotify Pixel and Conversions API

Track business outcomes—from sign‑ups to sales—with Pixel and Conversions API. Our first‑party attribution ties ad exposure to online and offline conversions with a unified real‑time dashboard.

Gain specific insights with 3P partners

Gain a deeper understanding of your campaign performance via industry-leading third-party measurement solutions, including mobile app attribution partners and viewability partners, as well as client led measurement via 3P tags.
Learn more

Real time reporting

Get to insights faster with guided templates that open pre-filled with key metrics and dimensions. Edit as needed, run reports across active campaigns on a regular cadence, and view results with email or in-platform notifications.

Get your ads

on Spotify today

Sources: 1. Nielsen Mixer Study, US, 2023-2024, 2. Spotify Consumer Decision Journey 2023, 3. NCSolutions, US, 2020-2023