VIDEO

Video ad specs & requirements

Tell a story that your audience can see and hear with video takeover ads. Spotify’s video ads only deliver when a screen is in view and the listener is actively browsing through music and podcasts in the Spotify app, guaranteeing industry-leading viewability.

Check out our creative guidelines and specs to get started.

Video ad specs

Spotify is able to accept any creative up to 30-seconds combined with a companion display banner and customizable call-to-action to help you drive engagement.

The specs and requirements listed here apply no matter how you place your video ad buy, whether through managed services (direct IO, programmatic) or via self-service with Spotify Ad Studio.

Spotify is able to accept any creative up to 30-seconds. The max length for standard video ads is 30 seconds.

The advertiser’s name should be no more than 30 characters.

Choose one of the following call to action (CTA) options:

  • MORE INFO
  • GET INFO
  • VISIT SITE
  • BUY TICKETS
  • GET COUPON
  • SHARE
  • VISIT PROFILE
  • LEARN MORE
  • FIND STORES
  • DOWNLOAD
  • BUY NOW
  • SHOP NOW
  • LISTEN NOW

Serve video ads across mobile, tablet, and desktop devices.

  • Aspect Ratio

    • Portrait 9:16
      Portrait video is only accepted for direct IO and Ad Studio buys
    • Landscape 16:9
      For Video Takeover Everywhere campaigns, we only accept 16:9 (landscape) assets.

  • Max file size
    500 MB

  • File Types
    MOV, MP4 accepted

  • Quality

    • HD 720x1280 or similar (portrait)
    • HD 1280x720 or similar (landscape)

  • Volume

    • RMS normalized to -14 dBFS
    • Peak normalized to -0.2 dBFS

  • PMP and programmatic compliance
    Vast 2.0 Only
    Compliance is only applicable to programmatic buys

  • Aspect Ratio
    Landscape 16:9
    For Video Takeover Everywhere campaigns, we only accept 16:9 (landscape) assets.

  • Max file size
    500 MB

  • File Types

    • MOV, MP4 accepted for direct IO and Ad Studio buys
    • WebM accepted for PMP and programmatic buys

  • Quality
    HD 1280x720 or similar (landscape)

  • Volume

    • RMS normalized to -14 dBFS
    • Peak normalized to -0.2 dBFS

  • PMP and programmatic compliance
    Vast 2.0
    Compliance is only applicable to programmatic buys

  • Click command.
  • Max of 3 impression / measurement pixels.
  • All 3rd party tags and tracking URLs need to be in https format.
  • Note: 3rd party tracking is only available for buys placed through direct IO.

Must provide clickthrough URL (only one clickthrough URL can be used).

  • No black bars (no letter-boxing, pillar-boxing, or window-boxing).
  • Frame rate should be NTSC or PAL compatible.
  • No interlaced videos.
  • Video must be submitted without leaders (no slates, countdowns, etc.).
  • All files must include sound - no silent videos will be accepted.

Companion display ad specs

A display ad unit is another visual element of your desktop video ad that gives listeners another way to engage with your message during an ad break.

  • Image dimensions
    640x640
  • Max file size
    200 KB
  • File type
    JPG
  • 3rd party tracking
    Click commands and 1x1 tracking pixels only. All third-party tags and tracking URLs need to be in https format. Video and companion display unit are tracked together (clicks and impressions).

  • Image Dimensions
    300X250
    301x301 - DV360 only

  • Max file size
    500 MB

  • File type
    JPG

  • 3rd party tracking
    N/A

  • Image Dimensions: 640x640 pixels
  • Max File Size: 200 KB
  • File Type: JPG, PNG
  • 3rd Party Tracking: N/A
  • Additional Requirements: N/A

  • Must provide clickthrough URL (only one clickthrough URL can be used).
  • URLs should direct to https destinations only.
  • Creative may include call-to-action.

Long-form video ad specs

Tell more of your story on Spotify with long-form video ads. Create a video spot up to 60 seconds long to drive even deeper connections and awareness across multiple touchpoints.

Not yet available on Spotify Ad Studio.

  • Minimum 31 seconds, maximum 60 seconds.
  • Ads are skippable at 30 seconds.

The advertiser’s name should be no more than 30 characters.

Call to action (CTA) options:

  • MORE INFO
  • GET INFO
  • VISIT SITE
  • BUY TICKETS
  • GET COUPON
  • SHARE
  • VISIT PROFILE
  • LEARN MORE
  • FIND STORES
  • DOWNLOAD
  • BUY NOW
  • SHOP NOW
  • LISTEN NOW

  • Aspect Ratio
    Mobile: 9:16 (portrait), 16:9 (landscape)
    Desktop: 16:9 (landscape)

  • Quality
    Mobile: HD 720×1280 or similar (portrait)
    HD 1280×720 or similar (landscape)
    Desktop: HD 1280×720 or similar

  • Max file size
    500 MB

  • File type
    .MOV, .MP4 accepted

  • Volume
    RMS normalized to -14 dBFS
    Peak normalized to -0.2 dBFS

  • You must provide a clickthrough URL (only one clickthrough URL can be used)
  • No black bars (no letterboxing, pillarboxing, or window-boxing)
  • Frame rate should be NTSC or PAL compatible
  • No interlaced videos
  • Video must be submitted without leaders (no slates, countdowns, etc.)
  • All files must include sound—no silent videos will be accepted

  • Click command
    • Max of 3 impression / measurement pixels
    • All 3rd party tags and tracking URLs need to be in https format

  • Image Dimensions
    640×640

  • File Type
    JPEG

  • Max File Size
    200 KB

  • 3rd Party Tracking

    • Click commands and 1×1 tracking pixels only
    • All third-party tags and tracking URLs need to be in https format
    • Video and companion display unit are tracked together (clicks and impressions)

  • Text

    • You must provide a clickthrough URL (only one clickthrough URL can be used)
    • URLs should direct to https destinations only
    • Creative may include a call-to-action

Ready to get started?

Sign up or log into your Ad Studio account to get started. Or reach out to work with us directly.

Looking for more creative resources and best practices? We got you.

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