SPONSORSHIPS
Sponsored Playlist ad specs & requirements
Own Spotify's iconic playlists with 100% share of voice—from Today's Top Hits to RapCaviar. Choose one that fits your audience's interests, and reward them with a limited-ad experience that builds brand love.
Media driving to the Sponsored Playlist
Drive traffic to your co-branded environment through a high-impact mix of audio, display, and homepage takeover assets.
Audio
- Length: 30s maximum
- File type: MP3, OGG, or WAV
- File size: 50MB max
- Sample rate: 44.1kHz
- Bit rate: 192 kbps minimum, 320 kbps maximum
- Loudness: -16 LUFS (+/- 1.5 LUFS)
- Channel: Stereo
Companion display unit
- Dimensions: Minimum of 600x600 pixels
- Aspect ratio: 1:1 (square)
- File type: JPEG or PNG
- File size: 200KB max
- Script word count: 65 words is the recommended maximum.
- Example: Hey Spotifiers! Click or tap the banner to listen to Focus Flow: instrumental beats to lock-in. Brought to you by Grindstones Coffee. Brewed to start something good.
Branded presence in the Sponsored Playlist
Once a listener enters the co-branded environment, your brand takes center stage with a video header, in-feed CTA scroll card, and in-stream audio and video.
Playlist Page Video
- Aspect Ratio: Portrait (9:16) only
- Max length: 30s
- File type: MOV or MP4
- File size: 500MB max
- Resolution: HD 720x1280 or similar (portrait)
In-Stream Video
- Length: 15-30s
- Aspect Ratio: Portrait (9x16) or landscape (16x9)
- File type: MOV or MP4
- File size: 500MB max
- Resolution: HD 720x1280 or similar (portrait), HD 1280x720 or similar (landscape)
In-Stream Audio
- Length: must be 30s
- File type: MP3, OGG, or WAV
- File size: 50MB max
Companion Display Unit
- Dimensions: Minimum of 600x600 pixels
- Aspect Ratio: 1x1
- File type: JPEG or PNG
- File size: 200KB max
URLs should be secure (HTTPS).
- Dimensions: Minimum of 600x600 pixels
- Aspect Ratio: 1:1
- File type: JPEG or PNG
- File size: 200KB max
Name: 25 characters maximum
Tagline: 30 characters maximum
CTA options:
- Apply now
- Book now
- Buy now
- Buy tickets
- Click now
- Download
- Find stores
- Get coupon
- Get info
- Learn more
- Listen now
- More info
- Order now
- Pre-save
- Save now
- Share
- Shop now
- Sign up
- Visit profile
- Visit site
- Watch now
- Click command and 1x1 tracking pixel only; available for all placements except auditory reminder
- All third-party tags and tracking URLs need to be in HTTPS format
- Audio and companion display units are tracked together (clicks and impressions)
Desktop and mobile
This is available exclusively through Direct IO.