Podcast ads for businesses of all sizes.
Whether you’re a long-time podcast advertiser or just starting to build your first campaign, you’ll find the tools and solutions you’re looking for on Spotify. Learn where your ads can run and explore our premium content, creative services, and resources for getting started.
Two simple, scalable ways to buy podcast ads.
Build and run campaigns yourself with Spotify Ad Studio.
Get actionable insights with Streaming Ad Insertion.
Instead of using podcast downloads as a proxy to measure your audience reach and impact, advertisers can validate impressions in real-time, as listeners stream their favorite podcasts on Spotify. Streaming Ad Insertion (SAI) provides campaign metrics and audience insights based on confirmed ad impressions. This technology is only available with Spotify Advertising.
Ready to run podcast ads?
*Note: Not available for Ad Studio advertisers at this time. Buying options vary by advertising channel. Learn more about options for self-serve advertisers in the Ad Studio help center.
1 eMarketer, August 2021 2 eMarketer, April 2021 3 Edison Research, The Infinite Dial 2020, US 5 Nielsen Scarborough Podcast Buying Power, May 2021