Podcast Ads

Turn listeners into customers with podcast ads

Podcast ads for businesses of all sizes.

Whether you’re a long-time podcast advertiser or just starting to build your first campaign, you’ll find the tools and solutions you’re looking for on Spotify. Learn where your ads can run and explore our premium content, creative services, and resources for getting started.

Create a podcast ad

Two simple, scalable ways to buy podcast ads.

Build and run campaigns yourself with Spotify Ad Studio.

The easiest way to start running podcast ads is with our self-serve advertising channel, Ad Studio. Create and manage podcast campaigns that engage listeners, scale your reach with the Spotify Audience Network, and help grow your business. Get started for as little as $500 per campaign.

Create an ad

Producing podcast ads on Ad Studio is easy. And free.

All you need is an idea and a vision. We’ll do the rest—from drafting the script for your approval to recording the voiceover and producing the ad for you. It’s basically like having your very own podcast advertising agency—at no extra cost.
Learn creative best practicesPodcast ad specs

Watch the video and find out how to create a podcast ad.

All you need is an idea. Tell us the details, then sit back and relax. We’ll draft the script for your approval, record the voiceover, and produce the ad for you—all at no additional charge. Check out this tutorial to learn more.
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Case studies

Get actionable insights with Streaming Ad Insertion.

Exclusive to Spotify Advertising, Streaming Ad Insertion (SAI) is a type of technology that provides campaign metrics and audience insights based on real-time ad impressions. That means you don’t need to use podcast downloads as a proxy to measure audience reach and impact—instead you get much more accurate data as listeners stream their favorite podcasts on Spotify.
Learn more

Ready to run podcast ads?

Sign up or log into your Ad Studio account to get started. Or reach out to work with us directly.

*Note: Not available for Ad Studio advertisers at this time. Buying options vary by advertising channel. Learn more about options for self-serve advertisers in the Ad Studio help center.

1 eMarketer, August 2021 2 eMarketer, April 2021 3 Edison Research, The Infinite Dial 2020, US 5 Nielsen Scarborough Podcast Buying Power, May 2021

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