In-feed video ad specs & requirements

The advertiser name should be no more than 25 characters.

Call-to-action (CTA) options:

• Apply now
  
• Book now
  
• Buy now
  
• Buy tickets
  
• Click now
  
• Download
  
• Find stores
  
• Get coupon
  
• Get info
  
• Learn more
  
• Listen now
  
• More info
  
• Pre-save
  
• Save now
  
• Share
  
• Shop now
  
• Sign up
  
• Visit profile
  
• Visit site
  
• Watch now
• Order now

Supported aspect ratios: Portrait (9:16), landscape (16:9), or square (1:1). Regardless of what size creative you use, when the format first appears it will be shown in a 1:1 container, which the user can expand. Download the template files to see how your creative will appear.

Aspect Ratio
• 9:16 (portrait)
• 16:9 (landscape)
• 1:1 (square)

File types
.MOV, MP4

Volume
• RMS normalized to -14 dBFS
• Peak normalized to -0.2 dBFS

Max file size
500 MB

Resolution
• HD 720x1280 or higher (portrait)
• HD 1280x720 or higher (landscape)
• HD 960x960 or higher (square)

3P tracking will be available for both verification and viewability. Primary vendors are:
• Verification: DCM, for all other third-party ad verification partners, reach out to our customer support team for more information on whether we currently support your tags.
• Viewability: IAS, MOAT

Click command and 1x1 tracking pixel only.

All third-party tags and tracking URLs need to be in HTTPS format.

• Must provide a secure click-through URL (only one click-through url can be used per creative).

• No black bars (no letter-boxing, pillar-boxing, or window-boxing).

• No interlaced videos.

• Frame rate should be NTSC or PAL compatible.

• Video must be submitted without leaders (no slates, countdowns, etc.)