Podcasts offer a uniquely engaged audience creating an ideal environment for advertising—one where listeners are regularly tuned in and eager to learn. Getting your creative right and tailoring it to the podcast environment is critical to resonating with listeners. When you run a podcast ad on Spotify Ad Studio, Spotify will coordinate the creative production, with your approval, on your behalf.**Please be aware that you are solely responsible for the content of your podcast ad, including that the content meets applicable legal requirements.
1. Begin by creating your podcast ad campaign
Choose your target audience, budget, and schedule for each ad set. Then, hit Next to start creating your ad.
2. Select Create something new
Unless you’re uploading creative from a previous Spotify Ad Studio podcast campaign, you’ll need to select Create something new at the ad level.
3. Fill in the creative brief
This is the fun part! Tell us all about your campaign so we can write your script. Let us know what you’re promoting, who your target audience is, how you want listeners to feel, and what you want listeners to do after hearing your ad. You’ll also be able to share any talking points or sample scripts with us in this section. The more information you can give us, the better!
4. Submit your campaign
Review the campaign details, input your payment details, and submit the campaign.
5. Spotify will draft a script for your review
Based on your creative brief, we’ll aim to optimize your campaign goals alongside the podcast listener experience. You’ll receive an email when your script is ready for review, typically within 24-48 hours after submitting your campaign.
6. Review and approve the script
You’ll get one chance to review the script and check that it meets your campaign needs. You must approve the script before it’s finalized.
7. Audio asset recorded and mixed
Within 2 business days, a voice actor will read the script, and you’ll be delivered the fully mixed and produced audio file. You will receive an email when it’s ready to listen.
8. Approve and set live
Once you approve the ad, your campaign will be ready to go live at the scheduled time.*IMPORTANT: Podcast advertising on Ad Studio is not available for the promotion of the following products or services: alcohol, cannabis/CBD/hemp, gambling and games of skill, lotteries run by government entities, contraceptives, abortion, pregnancy-related services, health/medical, pharmacies, doctors and other medical providers, pharma (prescription drugs, OTC, medical devices, cures/treatments), weight loss, dietary and herbal supplements, financial services providing loans or credit (loans of any variety, mortgages, credit cards, debt relief, other extensions of credit), insurance, contests, sweepstakes, elder care, for-profit higher education institutions, homes or apartments to rent or buy, podcast promotion.
How to write a creative brief for your podcast ad
Not sure where to start with your creative brief? Keep these best practices in mind: