AUDIO

Audio ad specs and requirements

Tell your brand’s story to Spotify listeners everywhere with audio ads—from headphones to the car to smart speakers. Spotify audio ads reach immersed listeners across all devices and platforms as they stream their favorite songs and playlists throughout the day.

Check out our creative guidelines and specs to get started.

Audio ad specs

Spotify audio ads are 15- or 30-second audio spots combined with a companion display ad.

The specs and requirements listed here apply no matter how you place your audio ad buy, whether through managed services (direct IO, programmatic) or via self-service with Spotify Ad Studio.

Choose between a 15-second and 30-second ad spot. The max length for standard audio ads is 30 seconds.

We recommend no more than 70 words for a 30-second ad.

Complement your audio ad with a clickable link so listeners can tap to visit your website, app, or online destination.

The advertiser’s name should be no more than 30 characters.

Call to action (CTA) options:

  • MORE INFO
  • GET INFO
  • VISIT SITE
  • BUY TICKETS
  • GET COUPON
  • SHARE
  • VISIT PROFILE
  • LEARN MORE
  • FIND STORES
  • DOWNLOAD
  • BUY NOW
  • SHOP NOW
  • LISTEN NOW

File type

  • Direct IO and Spotify Ad Studio
    MP3 required for ad trafficking via direct IO and Spotify’s self-serve ad manager, Ad Studio.
  • Private marketplace and programmatic
    .OGG format required for ad trafficking via Private Marketplace (PMP) and programmatic.

File size

  • 1MB for direct IO and Ad Studio.
  • 500MB for programmatic and PMP.

Sample rate of 44.1kHz
Required for ad trafficking. Audio with the wrong sample rate runs the risk of playing at the wrong speed.

Bit rate of 192kbps
Important for good quality audio. Think of bit depth like the resolution of a digital photograph.

Stereo
If your ad has music or sound effects (SFX), it will likely sound crowded in mono. Most music tracks are stereo, and bouncing to a mono file will flatten any spatial mixing on the track. Bouncing in stereo also allows you to place different components of the ad (music, SFX, VO) in different parts of the sound field for more engaging audio.

Overall loudness: -16 LUFS.
Integrated average loudness of -16 LUFS (+/- 1.5 LUFS) and a True Peak limit of -2.0 dBTP. This ensures the ad volume is consistent with content and throughout the ad itself. If listeners feel the need to adjust their volume for an ad, they’re more likely to skip or feel interrupted.

Note: The True Peak limit is a maximum and not a number to necessarily reach. As long as the integrated loudness averages -16 LUFS (+/- 1.5 LUFS) and the TPL is equal to or less than -2.0 dB, the ad meets our spec.

PMP and programmatic compliance
Vast 2.0 Compliance is only applicable to programmatic buys.

Serve audio ads across mobile and tablet devices, desktops, and the Spotify web player.

Select gaming console, connected TV, connected car, and connected speaker availability varies by market.

Companion display ad specs

A display ad unit is the visual element of your audio ad and appears when listeners engage with the Spotify app during an ad break.

Direct IO and Ad Studio
- Image dimensions: 640x640
- File type: JPG
- Max file size: 200 KB

PMP and Programmatic
- Image dimensions: 300X250, 301x301 - DV360 only
- File type: JPG
- Max file size: 200 KB

  • Click command and 1x1 tracking pixel only.
  • All third-party tags and tracking URLs need to be in HTTPS format.
  • Audio and companion display units are tracked together (clicks and impressions).

  • Advertisers must provide a clickthrough URL (please use only one destination URL).
  • URLs should direct to HTTPS destinations only.

Long-form audio ad specs

Tell more of your story on Spotify with long-form audio ads. Create an audio spot up to 60 seconds in length to drive even deeper connections and awareness across multiple touchpoints.

Not yet available on Spotify Ad Studio.

  • Minimum 31 seconds, maximum 60 seconds.
  • Ads are skippable at 30 seconds.

The recommended script length is 100 words for a 60-second ad.

Complement your audio ad with a clickable link so listeners can tap to visit your website, app, or online destination.

The advertiser’s name should be no more than 30 characters.

Call to action (CTA) options:

  • MORE INFO
  • GET INFO
  • VISIT SITE
  • BUY TICKETS
  • GET COUPON
  • SHARE
  • VISIT PROFILE
  • LEARN MORE
  • FIND STORES
  • DOWNLOAD
  • BUY NOW
  • SHOP NOW
  • LISTEN NOW

MP3 format
Required for ad trafficking.

Sample Rate of 44.1kHz Required for ad trafficking. Audio with the wrong sample rate runs the risk of playing at the wrong speed.

Bit rate of 192kbps
Important for good quality audio. Think of bit rate like the resolution of a digital photograph.

Stereo
If your ad has music or sound effects (SFX), it will likely sound crowded in mono. Most music tracks are stereo, and bouncing to a mono file will flatten any spatial mixing on the track. Bouncing in stereo also allows you to place different components of the ad (music, SFX, VO) in different parts of the sound field for more engaging audio.

Overall Loudness: -16 LUFS.
Integrated average loudness of -16 LUFS (+/- 1.5 LUFS) and a True Peak limit of -2.0 dBTP. This ensures the ad volume is consistent with content and throughout the ad itself. If listeners feel the need to adjust their volume for an ad, they’re more likely to skip or feel interrupted.

Note: The True Peak limit is a maximum and not a number to necessarily reach. As long as the integrated loudness averages -16 LUFS (+/- 1.5 LUFS) and the TPL is equal to or less than -2.0 dB, the ad meets our spec.

Serve long-form audio ads across mobile, tablet devices, and desktops.

Ready to get started?

Sign up or log into your Ad Studio account to get your message heard. Or reach out to work with a sales rep.

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