Tell your brand’s story on Spotify.

Drive impact with engaging ad solutions.

Our ads are specialized for the streaming era, so listeners get a great experience and advertisers get better results. Win-win. Shuffle through our ad experiences below.

Ad Studio, our self-serve ad platform, lets you create and manage ads in minutes. Through direct IO, work with our creative team to bring your campaign to life and get access to expanded targeting, reporting, and creative capabilities. Or, go automated with programmatic.

Ad Studio Experiences


Audio

Audio Ads

Reach active listeners on any device, in any environment, throughout the day. Audio ads are served between songs while there are no distractions — which means listeners are focused on what you have to say.

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Video

Video Takeover

Tap into industry-leading viewability. Video Takeover ads are delivered during a listening session when the user is actively browsing through the catalogue to discover music and podcasts. The ads include a companion banner with a customizable call-to-action to help drive engagement. Remember, Video Takeover ads are delivered only when the screen is in view.

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All Ad Experiences


Audio

Audio Ads

Reach active listeners on any device, in any environment, throughout the day. Audio ads are served between songs while there are no distractions — which means listeners are focused on what you have to say.

Learn more
Podcasts

Podcast Ads

Authentically tell your story to an engaged audience of podcast listeners across hundreds of original and exclusive titles.

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Video

Sponsored Sessions

Boost brand affinity with our impactful video experience. Sponsored Sessions initiate a 30-minute ad-free listening session and is delivered only when the screen is in-view in a sound-on, 100% share-of-voice environment.

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Video

Video Takeover

Tap into industry-leading viewability. Video Takeover ads are delivered during a listening session when the user is actively browsing through the catalogue to discover music and podcasts. The ads include a companion banner with a customizable call-to-action to help drive engagement. Remember, Video Takeover ads are delivered only when the screen is in view.

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Sponsorship

Sponsored Playlist

Align your brand with culture and maximize awareness with exclusive sponsorship of Spotify’s most popular owned & operated playlists. Sponsored Playlists drive sponsorship engagement with native promotion and in-playlist media, connecting your brand with a loyal fanbase of listeners across their favorite playlists.

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DISPLAY

Overlay

Reach your audience with ads designed for viewability. Overlay is delivered when the user returns to the Spotify app, ensuring maximum brand impact. The immersive display unit is clickable and drives traffic to your brand's website or app.

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Display

Homepage Takeover

Deliver a high-impact experience by showcasing your brand message on the front of Spotify’s Desktop Homepage for 24 hours. The Homepage Takeover is clickable and supports rich media, enabling brands to include interactive elements to further capture attention.

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Display

Leaderboard

Scale your campaign reach with a visual ad that will be the only message shown for 30 seconds. Leaderboard display units are clickable, and only served when Spotify is in view.

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Turn your ads into experiences

Ready to be heard?

Your first audio campaign is a click away with Ad Studio, Spotify's self-serve ad platform.

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