Ad Specs

Display ad specs and requirements

Advertising on Spotify is more than meets the ear. Through display advertising, you can make a memorable first impression when a user browses and listens to music content on Spotify.

In-Feed Display: Spotify Ads Manager

Check out the dimensions below:

Dimensions: 640x640 (min)
File Type: .JPG, .PNG
File Size: 75MB (max)

Name: 25 characters; Min: 2 characters
Tagline: 2-20 characters

Aspect Ratio: 1x1
File type: .JPG, .PNG
Min Dimensions: 640x640px
File size: 75MB

Don’t build the call-to-action in the creative. Please reference the .PSD template to ensure proper spacing is left for the native call-to-action button.

Choose one of the following text options to use inside the native call-to-action button:

  • MORE INFO
  • GET INFO
  • VISIT SITE
  • BUY TICKETS
  • GET COUPON
  • SHARE
  • VISIT PROFILE
  • LEARN MORE
  • FIND STORES
  • DOWNLOAD
  • BUY NOW
  • SHOP NOW
  • LISTEN NOW
  • WATCH NOW

Must be provided, but should not lead to any media that auto-plays audio.

Click command and 1x1 tracking pixel only. All third-party tags and tracking URLs need to be in https format.

In-Feed Display: Spotify Ad Exchange

(Currently only available for Spotify Ad Exchange via The Trade Desk DSP)

File types: .JPG, .PNG
Size: 300x250 or larger
Aspect Ratio: 1.2x1
Max File size: 75MB max

Currently not supported.

Currently not supported.

Defaulted to “Learn more”

Must be provided, but should not lead to any media that auto-plays audio.

Must not include: JavaScript, Survey tags/DMP pixels

Mobile Overlay

Image Dimensions: 630x920
File Type: JPG
File Size: 100 KB

3rd Party Tags: Click command and 1x1 tracking pixel only. All third-party tags and tracking URLs need to be in https format.

Call-to-action text: Do not build the call to action in the creative. Please reference the .PSD template to ensure that proper spacing is left for the native call-to-action button.

Choose one of the following text options to use inside the native call-to-action button:

  • MORE INFO
  • GET INFO
  • VISIT SITE
  • BUY TICKETS
  • GET COUPON
  • SHARE
  • VISIT PROFILE
  • LEARN MORE
  • FIND STORES
  • DOWNLOAD
  • BUY NOW
  • SHOP NOW
  • LISTEN NOW
  • WATCH NOW

Clickthrough URL: Must be provided, but should not lead to any media that auto-plays audio.

URLs should direct to https destinations only.

Desktop

Dimensions: 800x435
File Type: JPG (Primary Image Asset does not support GIF files.)
Max File Size: 100 KB

Click command and 1x1 tracking pixel only. All third-party tags and tracking URLs need to be in https format.

Image Dimensions: 728x90
File Type: JPG, GIF
Max File Size: 100 KB
Animation: Unlimited
3rd Party Tags: Click command and 1x1 pixel. All third-party tags and tracking URLs need to be in https format.

Get your ads

on Spotify today