News & Insights

Bem-vindo! Spotify Ad Studio launches in Brazil

No matter the size of your business or fan base, Spotify Ad Studio offers an innovative, automated way to be heard by young, mobile listeners as they listen to music and podcasts throughout their day—with powerful targeting and easy-to-use tools that put you in control.

Now, advertisers in Brazil will also be able to benefit from our self-serve advertising platform—whilst international advertisers will be able to target the Brazil market through music inventory.

We’re excited to announce that Spotify’s full Ad Studio platform is now available to use for advertisers in Brazil—joining the US, UK, Canada, Australia, New Zealand, Mexico, Spain, France, Germany, Italy, Netherlands, Nordics, Austria, and Singapore markets.

While this won’t change anything about your Ad Studio experience, we hope you’ll see this launch as further confirmation of Spotify’s continued investment and belief in our self-serve advertising tools. It also means that you’ll be able to target your campaigns to Brazilian audiences.

Digital audio in Brazil: The opportunity

Brazil is poised for streaming audio success, creating a huge opportunity for advertisers—particularly those looking to reach a young, mobile audience. In fact, around three quarters of internet users in Brazil (126M people) are digital audio listeners, and this is projected to increase to 80% by 2026.1 Younger audiences make up the majority—88% of Gen Z internet users (ages 16-24) and 85% of millennial internet users (ages 25-34) in Brazil stream digital audio.2

So, if you promote your brand or business in Brazil and young adults make up a significant chunk of your target audience, streaming audio isn’t a nice-to-have—it’s a necessity for your marketing mix.

Plus, audio can go where other forms of digital media can’t. Think about when you stream a playlist or your favorite podcast—your headphones are on and the volume is up, but you’re not necessarily looking at the screen. This is what we call ‘a screenless moment’, and it’s the perfect opportunity to connect with your target audience, wherever they are in the world.

  • 88%

    of Gen Zs listen to streaming digital audio

    Nearly all Gen Z internet users in Brazil stream digital audio.2
  • 85%

    of Millennials listen to streaming digital audio

    The vast majority of millennial internet users in Brazil stream digital audio.2

This is just the latest market to be added to the growing list of those where Ad Studio is now available. Stay tuned as we’ll be launching in more markets and releasing some exciting new features in the near future. Welcome to the Ad Studio family, Brazil!

Sources: 1. eMarketer, Digital Listeners by Country, US, February 2023 2. eMarketer, Global Media Intelligence 2021: Brazil

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