The media landscape is noisier than ever.
Your audience now has more channels, devices, and advertising messages competing for their attention. And the challenge for marketers? Not only finding their most relevant audience—but trying to keep their attention.
Our past research has shown that Spotify’s intimate, interactive, and engaging ad environment means listeners are more likely to pay attention to ads, especially compared to other forms of media. But where Spotify outperforms radio, TV, and digital media on attention and engagement, how does reach compare? We partnered with Nielsen to find out. Among the key insights: Spotify not only adds significant incremental reach to commercial radio, but also captures a larger audience of people 16+ across the country.1
- Source: ’The Mixer’ Research, Nielsen + Spotify 2021; US online population, n=12590