Take the insights and inspiration with you
Understand the moment
Ghouls just want to have fun during the Halloween season. Sorry, we had to. With over 2 million Halloween-themed playlists on Spotify, curated screams and shouts keep the party going.
Listeners also turn to heady true crime podcasts to get into the spirit. And apparently revisiting your past makes for a spooky time—we see an increase in streams of classic oldies during this season, too.
Killer parties31% increase in party playlist streams on Halloween compared to the October daily average
Crime time44% increase in true crime podcast streams during the month of October
Ladies first75% of true crime podcast listeners are women
54% increase in Oldies streams from September - October 2019Source: Spotify Internal Data, Global, 2020.
Be part of the soundtrack
Spotify is the platform to get your message heard in the right moment. Our targeting solutions let you take advantage of these insights—so you can reach your audience as they stream relevant playlists. All while tailoring your message to specific devices and moods.
Sponsor one of Spotify’s top Halloween playlists
You were working in the lab late one night, you say? Reach listeners in the spooky spirit and get your message heard on one of Spotify’s top Halloween playlists. Listeners are jamming out to everything from monster classics to collections inspired by Día de Muertos.