Culture Compass

The year on Spotify: Halloween

Tales of true crime and haunted soundtracks—plus hair-raising audio inspiration? You bet. We’re pulling back the curtain on insights that help you effectively reach your audience and tell memorable stories during the spookiest of seasons.

Take the insights and inspiration with you

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Understand the moment

Ghouls just want to have fun during the Halloween season. Sorry, we had to. With over 2 million Halloween-themed playlists on Spotify, curated screams and shouts keep the party going.

Listeners also turn to heady true crime podcasts to get into the spirit. And apparently revisiting your past makes for a spooky time—we see an increase in streams of classic oldies during this season, too.

  • 31%

    Killer parties

    31% increase in party playlist streams on Halloween compared to the October daily average
  • 44%

    Crime time

    44% increase in true crime podcast streams during the month of October
  • 75%

    Ladies first

    75% of true crime podcast listeners are women
  • 54%

    Get nostalgic

    54% increase in Oldies streams from September - October 2019

    Source: Spotify Internal Data, Global, 2020.

Be part of the soundtrack

Spotify is the platform to get your message heard in the right moment. Our targeting solutions let you take advantage of these insights—so you can reach your audience as they stream relevant playlists. All while tailoring your message to specific devices and moods.

Sponsor one of Spotify’s top Halloween playlists

You were working in the lab late one night, you say? Reach listeners in the spooky spirit and get your message heard on one of Spotify’s top Halloween playlists. Listeners are jamming out to everything from monster classics to collections inspired by Día de Muertos.

Bring your message to Spotify listeners.

Spotify Ad Studio gives you all the tools you need to reach your audience and get your message heard. Sign up and create your first ad today. Or get in touch with our team to build something big and plan your future campaign.

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