Understand the moment
Ghouls just want to have fun during the Halloween season. Sorry, we had to. With over 2 million Halloween-themed playlists on Spotify, curated screams and shouts keep the party going.
Listeners also turn to heady true crime podcasts to get into the spirit. And apparently revisiting your past makes for a spooky time—we see an increase in streams of classic oldies during this season, too.
More streams with a few extra screams
+30% increase in party playlist streams on Halloween compared to the October daily average
+55% increase in Oldies streams from September - October 2019
Crime time+45% increase in true crime podcast streams during the month of October
+75% of true crime podcast listeners are women*
Take all these insights with you
Be part of the soundtrack
Spotify is the platform to get your message heard in the right moment. Our targeting solutions let you take advantage of these insights—so you can reach your audience as they stream relevant playlists. All while tailoring your message to specific devices and contexts.
Sponsor one of Spotify’s top Halloween playlists
You were working in the lab late one night, you say? Reach listeners in the spooky spirit and get your message heard on one of Spotify’s top Halloween playlists. Listeners are jamming out to everything from monster classics to collections inspired by Día de Muertos.
Campaign ideas and inspiration
Add some fright factor
Harness the power of 3D audio and spin harmless stories into frightening fables using spooky sound design.
Make your story come alive
Work with podcast hosts to record spooky scripted Live Reads across shows in the True Crime category.
Play dress up
Help listeners find their perfect alter ego through a digital experience that offers a custom costume recommendation based on listening habits.