Tell your story with podcast ads
Whether you’re a long-time podcast advertiser or just starting to build your first campaign, you’ll find the tools and solutions you need to deliver on your business objectives on Spotify.
Why Spotify podcast ads
Almost half of Millennials and Gen Zs said that when they hear an ad during a podcast, they trust the brand or product being promoted because of the trusted relationship they have with the hosts.¹ That’s a powerful halo effect brands can benefit from.
Leverage a fast-growing format
Podcast listeners are consuming more content than ever before, with the number of global podcast listeners projected to reach 500 million in 2024.²
High engagement
Spotify’s Sonic Science study found that 58% of a listener's engagement with a podcast rolls over into the ad experience.³
Reach your target audience
The Spotify Audience Network is designed to help your podcast ads reach the right listeners. Get accurate insights into your audience’s listening habits to ensure your ads go the extra mile.
Creating podcast ads on Spotify
Get your ads
on Spotify today
Sources & References