News & Insights

Spotify Ad Studio is now available to all advertisers in the Netherlands

Advertising on Spotify just got even easier with Ad Studio, our powerful, self-serve ad channel.

Digital audio has become a constant companion as more and more people pair everyday activities like working, cooking, or just relaxing with listening to music and podcasts. Spotify Advertising helps businesses and creators connect with people in these crucial screen-free moments, which other forms of digital media advertising miss out on. And now, all advertisers in the Netherlands can use our self-serve ad channel, Spotify Ad Studio, to connect with listeners on Spotify. Sign up for Ad Studio to create your first ad today.

  • +18pp

    increase in Spotify’s weekly reach

    Weekly streaming on Spotify continues to grow.

  • 52%

    of the online population uses Spotify weekly

    More than half of the online Dutch population uses Spotify weekly.

Over the past year, we’ve seen digital audio surge across the Netherlands: Spotify has seen a +18pp increase in weekly reach from 2019 to 2020, which means 52% of the online Dutch population is streaming weekly.1 Ad Studio offers an unparalleled opportunity to connect with these valuable, engaged Spotify listeners through easy-to-use tools that help create ad campaigns in minutes. Plus, it’s all happening in an environment listeners love: listeners are 2X more likely to view Spotify as “trendsetting” and “enjoyable” compared to radio.1

Run audio and video ads on Spotify with Ad Studio

Ad Studio supports both audio and video ads, so you can tell your brand’s story in a format that matches the moment. So whether your audience is listening screen-free or scrolling the app for a new playlist, you can connect with them through a seamless ad experience. But you might want to consider both formats: We’ve seen that running both video and audio increases ad recall by 90% and results in a 2.2x increase in brand awareness.3

  • 90%

    increase in ad recall

    Combining audio and video ads increases ad recall.
  • 2.2x

    increase in brand awareness

    Combining audio and video ads increases brand awareness.

"Advertising on Spotify used to mean having a large budget, limiting the possibilities for smaller brands and clients. But with the introduction of Spotify Ad Studio, everyone can now start advertising on Spotify. Campaigns start at only €250, giving advertisers all control in creating assets and managing targeting options. Ad Studio is intuitive and easy to use—you can set up your campaign in just a few clicks."

– Jaimy Jaartsveld, Marketing & PR Manager at Vertigo 6

Getting started is simple

Ad Studio is for businesses of all sizes—the budget minimum is €250—and it’s easy to get started. Our intuitive platform gives you the flexibility and control to set up and manage your campaigns just how you’d like and make edits in real-time. Here’s how it works.

1. Create

Easily create and manage both audio and video ad experiences all in one platform. If you’ve never made an audio ad before, no worries. In as little as 24 hours, you can build a custom, professional audio ad for free right in Ad Studio.

2. Target

Deliver your message at the right moment when people are primed to hear it. Our powerful audience targeting capabilities enable you to target listeners across locations (down to the postal code level), devices, moments, and formats.

3. Measure

Get insights into ad delivery, engagement, and audience with every campaign. Our real-time reporting dashboard makes it easy to track and optimise ad performance, no matter what your goals might be.

“Our campaign with Spotify resulted in high, hyperlocal reach within our target audience. The targeting options are very extensive, giving us the possibility to deliver the right content and message to a particular audience segment.”

-Suzan Huurnink,Marketing Manager, MyWheels

Organise and optimise with Ad Studio’s campaign management

NL/SE/SG Ad Studio Launch GIF [17sec]

Ad Studio’s campaign structure makes it easy to scale and manage campaigns with multiple creatives, targeting parameters, and budget levels. It’s also a useful tool for testing out different audience segments, messaging, and ad formats so you can learn what tactics are driving results. Combined with our real-time reporting dashboard, creating your own campaign benchmarks is simple, so you can learn what tactics are working and optimise your campaigns towards reaching your marketing goals.

“We started advertising on Spotify to reach young people who may be interested in a job. Spotify Ad Studio is easy to use, and their team was very helpful. Our audio and video ad campaigns reached many people and had an above-average click-through ratio which is very important! We now include Spotify Advertising as an essential media channel in large employer brand campaigns.”

– Maxime Lammerts, Client & Campaign Manager Retail & Recruitment, WeConnect

1 Spotify & Kantar: TNS Research, NL Age=16-64, October 2020 2 Spotify & Kantar: TNS Research, NL Age=16-64, October 2020 3 Nielsen Brand Effect on Spotify, March 2020

Get your message heard

Sign up for Ad Studio and start creating ads today.

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