AUDIO

Audio Ads

Tell your story to Spotify listeners everywhere — from headphones to the car to smart speakers. Reach highly engaged Spotify listeners across all devices and platforms.

Details
Podcasts represent a highly unique and valuable marketing channel for brands. With an engaging and intimate media environment, brands can reach audiences like never before.

Podcast ads drive meaningful engagement for advertisers — from brand-building to direct response objectives. Advertisers can have their messages delivered by trusted voices or leverage more turnkey audio creative options that are developed to fit natively into the content.

We now have a wide range of podcast advertising opportunities available at Spotify, and we’re here to help you get started.


Platforms
Mobile, Desktop, Tablet, Web Player, Gaming Consoles, Smart TVs, Connected Speakers, In-Car, and Wearables

Component 1: Audio File

Direct IO

Length: Maximum 30 seconds
File Type: WAV, MP3
Max File Size: 1 MB
Volume: WAV - 16-bit 44.1 kHz
MP3 - at least 192 kbps
Normalized to -14 dB LUFS integrated
All peaks should stay below -1 dB TP, to avoid extra distortion when transcoding
Text: Please provide an advertiser name and CTA to replace a song's title and artist's name.

Advertiser: 45 characters maximum

CTA options:

  • MORE INFO
  • GET INFO
  • VISIT SITE
  • BUY TICKETS
  • GET COUPON
  • SHARE
  • VISIT PROFILE
  • LEARN MORE
  • FIND STORES
  • DOWNLOAD
  • BUY NOW
  • SHOP NOW
  • LISTEN NOW

Programmatic

Length: Maximum 30 seconds
File Type: WAV, MP3, OGG
Max File Size: 500 MB
Volume: WAV - 16-bit 44.1 kHz
MP3 - at least 192 kbps
Normalized to -14 dB LUFS integrated
All peaks should stay below -1 dB TP, to avoid extra distortion when transcoding
Text: Please provide an advertiser name and CTA to replace a song's title and artist's name.

Advertiser: 45 characters maximum

CTA options:

  • MORE INFO
  • GET INFO
  • VISIT SITE
  • BUY TICKETS
  • GET COUPON
  • SHARE
  • VISIT PROFILE
  • LEARN MORE
  • FIND STORES
  • DOWNLOAD
  • BUY NOW
  • SHOP NOW
  • LISTEN NOW

Spotify Ad Studio

Length: Maximum 30 seconds
File Type: WAV, MP3, OGG
Max File Size: 1 MB
Volume: WAV - 16-bit 44.1 kHz
MP3, at least 192 kbps
RMS normalized to -14 dBFS
Peak normalized to -0.2 dBFS
Text: Advertiser Name: 25 character maximum in Ad Studio.

Tagline (NEW): 40 character maximum in Ad Studio

"Learn more" is the default call-to-action (CTA) on Spotify Ad Studio campaigns. This CTA is localized into your audience's preferred language.

You may also choose from the following calls-to-action, which will display in English:

  • Apply now
  • Book now
  • Buy now
  • Buy tickets
  • Click now
  • Download
  • Find stores
  • Get coupon
  • Get info
  • Listen now
  • More info
  • Pre-save
  • Save now
  • Share
  • Shop now
  • Sign up
  • Visit profile
  • Visit site

Component 2: Companion Display Unit

Direct IO

Image Dimensions: 640x640
File Type: JPG
Max File Size: 200 KB
3rd Party Tracking: Click command and 1x1 tracking pixel only.
All third-party tags and tracking URLs need to be in https format.
Audio and companion display unit are tracked together (clicks and impressions)
Clickthrough URL: Must provide clickthrough URL (only 1 destination URL can be used).

URLs should direct to https destinations only.


Programmatic

Image Dimensions: PMP: 300x250
PG DV360: 301x301
PG TTD: 300X250
File Type: JPG
Max File Size: 500 MB
3rd Party Tracking: N/A
Clickthrough URL: Must provide clickthrough URL (only 1 destination URL can be used).

URLs should direct to https destinations only.


Spotify Ad Studio

Image Dimensions: Square, at least 640 x 640 pixels
File Type: JPG, PNG
Max File Size: 200 KB
3rd Party Tracking: N/A
Clickthrough URL: Must provide clickthrough URL (only 1 destination URL can be used).

Spotify Ad Studio doesn't support URLs with special characters. As an alternative, we recommend creating a shortened or encoded version of the URL with a site like bitly.com or urlencoder.org.

Let’s talk

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