NEWS

Advertiser's Guide At-Home Streaming

Make the most of your ad by meeting your audience where they’re listening.

These days, lots of people are still spending most of their time at home — turning to audio to soundtrack the various moments throughout the day. This opens up new opportunities for brands to reach them in relevant ways — but only if the message lands right. In a recent study, we found that 45% of listeners wish brands could understand what they're doing when they hear (or see) ads, so they can be more relevant and less disruptive.

So whether it's chilling to a favorite classical playlist or catching up with podcasts while cooking dinner, check out all the moments people use audio to enhance their lives at home. Consider this your cheat sheet for reaching people in the right moments with ads that resonate.

Audio often soundtracks whatever we’re doing, and now more than ever it has the power to enhance the lives of our listeners. Whatever your needs may be, Spotify is here to collaborate with you on your next audio story.

1 3 Qualtrics & Spotify, Co-listening Survey among 1,500 respondents, US, April 2020 2 Source: Qualtrics & Spotify, Co-listening Survey among 1,500 respondents, US, April 2020 3 Source: Qualtrics & Spotify, Co-listening Survey among 1,500 respondents, US, April 2020 4 Source: Spotify Internal Data, November 2019-April 2020, Total Monthly Minutes, Global 5 Source: Spotify Internal Data, November 2019-April 2020, Total Monthly Minutes, Global 6 Source: Spotify Internal Data, playlist keywords include 'workout,' 'running,' or 'yoga;' 7 Source: Spotify For The Record, April 20208 Source: Qualtrics & Spotify, Co-listening Survey among 1,500 respondents, US, April 2020 9 Source: Qualtrics & Spotify, Co-listening Survey among 1,500 respondents, US, April 2020 10 Source: Spotify Internal Data, November 2019-April 2020, Total Monthly Minutes, Global.

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