Audience targeting: find your people
Our data-driven targeting tools help you find your customers and reach them across devices, moments, and advertising formats.
Let's start with the basics. Connect with your target audiences using Spotify’s first-party demographic data.
- Age
- Gender
- Location
- Languages
You are what you listen to—and people on Spotify listen a lot. Go beyond demographics by reaching your target audiences through listening behaviours that offer a unique glimpse of what they’re into.
- Interests
- Fan Base
Define the environment and context where your serve ads get served. Be heard (and seen) in moments relevant to your listener’s experience.
- Platforms and devices
- Music
- Genres
- Real-time contexts
Oh, you’re fancy, huh? Right now, we only offer custom targeting options for advertisers working with our full-service sales team. Reach out to learn more.
Ads on Spotify aren’t just ads.
They’re part of the show.
As an advertiser, you’re part of the Spotify listening experience. Use our targeting capabilities to deliver more creative and engaging ads.
Tips and resources to get you started:
Hear how these advertisers used our targeting tools to scale reach and maximise campaign results
Ready to reach the most immersed audience?
Sign up or log into your Ad Studio account to create a campaign. Or reach out to work with us directly.