Ads Measurement & Performance: Turn insights into action

Easy campaign management and reporting

Set campaign goals, fine-tune your targeting, adjust as you go, and measure performance—all within Ad Studio, Spotify’s self-serve ad manager.
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Work with an approved measurement partner

Work with one of our best-in-class partners who know all about Spotify. They’re ready to help you measure the results that matter to your business.

Track ad delivery metrics like ads served, reach, frequency, budget pacing, and completion rate.

Monitor performance metrics like clicks, CTR, and quartile completion rates.

Get insights into who's listening with attributes like age, gender, genre, and streaming device.

Get metrics on listeners, new listeners, and average streams (for music promotion campaigns only).

Reporting partners available on Ad Studio

Spotify's reporting partners provide services to help advertisers analyse and measure the overall impact of their Ad Studio campaigns. You can access your Ad Studio campaign metrics within our reporting partners’ dashboards.

Today, our partners include — Datorama, Funnel.IO, Clarisights, ReportGarden, Whatagraph, Supermetrics, TapClicks, Adverity, and AgencyAnalytics.

Custom measurement solutions

Have a specific campaign goal or challenge? If you're working directly with a Spotify ads specialist, we have a suite of measurement solutions to answer your questions and create optimisation opportunities for more effective campaigns.

Our custom measurement suite is categorised into three groups: Reach, Resonance, and Reaction.

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