Targeting on Ad Studio
Targeting options
Reach the right audience with Spotify Ad Studio’s effective targeting options. It starts with demographics: age, gender, location, and platform. Our advanced targeting options are interests, real-time contexts, and genre targeting, and fan base targeting for music-related campaigns. You can use one advanced targeting option per ad set.
Age, gender, location, and platform
Connect with your target audiences across platforms with Spotify’s first-party age, gender, and location data.
Interest
Reach highly relevant audiences based on their podcast, playlist, and platform preferences.
Real-time context
Reach listeners as they soundtrack specific moments throughout their day.
Genre
Deliver your message immediately after a user has listened to a specific genre.
Fan base
Target known fans of an artist you're promoting or fans of other artists (available when promoting an artist or music event).
More targeting help: