Trends
If it’s trending, it’s resonating with audiences. Find out how your business can tap into the cultural zeitgeist with trends on Spotify.
2024 Wrapped for Advertisers
This year, we’ve gone global—bringing marketers all over the world a collection of insights into how audiences in their local market engage on Spotify. Check out what's trending in your market and download the one-sheeter to the read the trends in full.
The Sound-On Era
94%
of consumers stop other online activity to stream audio instead.¹
74%
of consumers report they typically remember the audio content they listen to. (+11 pts higher than social media content).²
36%
Consumers are 36% more likely to trust music or podcast ads compared to social media ads.³
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Sources & References