Targeting on Ad Studio
Real-time context targeting
Real-time context targeting allows you to reach people who are listening to music tailored to specific activities, moments, and moods.
How we do it:
- We identify user-curated and Spotify-curated playlists aligned with popular activities and moments.
We deliver targeted messages to users who are listening to playlists in each category. You can select multiple real-time contexts to expand your potential audience.
Available real-time contexts:
More targeting help:
- Targeting options
- Location targeting
- Interest targeting
- Genre targeting
- Fan targeting
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