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Ad creation on Ad Studio

Audio ad creative

Audio ads on Spotify are 30 seconds or less with a clickable image shown for the duration of the ad. If you already have a pre-produced audio ad, you can simply upload it directly to Ad Studio. If you don’t have an audio ad, our free creative tools can help you make one from scratch.

You can find audio requirements for your voiceover and tips for making a great audio ad here.

Specs to keep in mind
Audio file
- Length: 30 seconds or less
- File types: WAV, MP3, OGG
- Max file size: 1MB
- Audio: WAV - 16-bit 44.1 kHz MP3, at least 192 kbps RMS normalized to 14 dBFS Peak normalized to -0.2 dBFS

Companion image
- Dimensions: Square, at least 640 x 640 pixels
- File type: JPEG or PNG
- Max file size: 200KB

More ad creation help:
- Ads overview
- Promotion type
- Campaign start and end times
- Video ad creative
- Setting a call-to-action
- Requesting a voiceover
- Revising your audio ad
- Ad approval


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