Targeting on Ad Studio
Reach the right audience with Spotify Ad Studio’s effective targeting options. It starts with demographics: age, gender, location, and platform. Our advanced targeting options include interests, real-time contexts, genre targeting, and fan base targeting for music-related campaigns. You can use one advanced targeting option per ad set.
Age, gender, location, and platform
Connect with your target audiences across platforms with Spotify’s first-party age, gender, and location data.
Reach highly relevant audiences based on their podcast, playlist, and platform preferences.
Reach listeners as they soundtrack specific moments throughout their day.
Deliver your message immediately after a user has listened to a specific genre.
Target known fans of an artist you're promoting or fans of other artists (available when promoting an artist or music event).
More targeting help: