Help Center

Targeting on Ad Studio

Interest targeting

Interest targeting allows you to reach relevant audiences based on the activities and topics they're passionate about. Interest categories are informed by users’ recent streaming behavior, including their podcast, playlist and platform preferences. You can select multiple interest categories to expand your potential audience.

Available interest categories:

  • Books: People who listen to books & literature podcasts
  • Business: People who listen to business podcasts
  • Comedy: People who listen to comedy-related content (including albums and podcasts)
  • Commuting: People who listen to commute-related playlists
  • Cooking: People who listen to cooking-related playlists
  • Culture & Society: People who listen to culture & society podcasts
  • DIY Hobbies & Crafts: People who listen to hobbies & crafts podcasts
  • Education: People who listen to education podcasts on Spotify
  • Health & Lifestyle: People who listen to lifestyle & health podcasts
  • Fitness: People who listen to fitness-related playlists in categories such as workout, running, biking, and weightlifting
  • Gaming: People who listen to Spotify on gaming consoles or listening to gaming-related playlists
  • History: People who listen to history podcasts
  • In-car listening¹: People who listen to Spotify in the car (Ads are targeted to users who recently listened to Spotify in the car, but they aren’t served while users stream in the car)
  • Love & Dating: People who listen to love, dating, & relationship podcasts
  • News: People who listen to news & politics podcasts
  • Parenting: People who listen to kids’ playlists, children’s music, and kids & family podcasts
  • Partying: People who listen to party-related playlists
  • Podcasts²: People who listen to podcasts (Ads are targeted to users who recently listened to podcasts, but they aren’t served during podcasts)
  • Running: People who listen to running-related playlists
  • Science & Medicine: People who listen to life sciences & medicine podcasts
  • Sports & Recreation: People who listen to sports, sports news, & recreation podcasts
  • Studying or focusing: People who listen to study- or focus-related playlists
  • Tech: People who listen to technology podcasts or stream via emerging platforms like smart TVs, gaming consoles, and streaming sticks
  • Theater: People who listen to Broadway-related playlists
  • Travel: People who listen to travel-related playlists
  • TV & Film: People who listen to TV & film podcasts

¹Ads are targeted to users who recently listened to Spotify in the car, but they aren’t served while users stream in the car

²Ads are targeted to users who recently listened to podcasts, but they aren’t served during podcasts

More targeting help:
- Targeting options
- Location targeting
- Real-time context targeting
- Genre targeting
- Fan targeting


Can't find what you're looking for?

Our customer service team is here to help. Give us a shout.

Let’s talk

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.