Ad Formats

Tell your story with audio ads

Audio ads connect you to fans across their everyday moments with music and podcasts. Build emotional connections, even in screenless moments.

Drive impact across streaming sessions

Stream your story between songs and podcasts when your audience is focused on what they’re hearing. In fact, 93% of the brain’s engagement with the content on Spotify is transferred directly into ad engagement.¹

Own screenless moments

Stay in fans’ ears with audio ads to connect when other platforms can’t–sustaining presence across streaming sessions.

Remain part of their soundtrack

Reach users throughout their daily moments with non-skippable, sound-on ads that run naturally between audio content.

Drive impact with a multi-format approach

Advertisers who pair the emotional resonance of audio ads with the visual impact of video ads see 2.3x higher purchase conversion rates.² To maximize engagement, ensure your audio ads include a clickable companion image and call-to-action button.

Connect with your audience in music, podcasts, or both

Connect with your audience in the environments they love most on Spotify – whether it's the immersive world of podcasts, the vibrant landscape of music, or both for maximum reach.

Canvas: make your audio pop

Add a full-screen looping visual to make your audio ads sing. Research shows Canvas not only captures attention, but also boosts purchase intent.6
Learn more

Creating audio ads on Spotify

View ad specs

Use our free audio ad creation tools—including our generative AI-powered tool—to efficiently produce high-quality ads. Select background music, choose a voiceover, and generate a script to create a finished ad in minutes.

When you’re happy with your ad, it’s time to build your campaign.

Log into your Ads Manager account and define who you want to target. Our targeting tools help you reach your audience based on what you select—from broad demographics like age, gender or location, to more personal touch points like favourite music genres and interests.

Then, you’re set! Launch your campaign and watch as your ads reach potential customers in the right place, at exactly the right moment.

Review results in real time to understand who you reached, how they engaged, and where to adjust to improve performance.

Available across Spotify buying channels

Tell your story with our full suite of creative and targeting tools. Use our free resources to produce professional-quality audio ads, plus a customizable CTA button to drive traffic.

For custom podcast sponsorships (available exclusively via Direct IO), contact your Spotify rep.

Boost your programmatic reach with prominent music and podcast placements through your preferred DSP.

Get your ads

on Spotify today


Get started in Spotify Ads Manager, or contact your rep to learn more about Spotify Ad Exchange.

Sources & References

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