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Targeting on Ad Studio

Real-time context targeting

Real-time context targeting allows you to reach people who are listening to music tailored to specific activities, moments, and moods.

How we do it:

  • We identify user-curated and Spotify-curated playlists aligned with popular activities and moments.
  • We deliver targeted messages to users who are listening to playlists in each category. You can select multiple real-time contexts to expand your potential audience.

Available real-time contexts:

  • Chill
  • Cooking
  • Dinner
  • Focus
  • Gaming
  • Holidays
  • Party
  • Study
  • Travel
  • Workout

More targeting help:
- Targeting options
- Location targeting
- Interest targeting
- Genre targeting
- Fan targeting


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