Ad creation on Ad Studio

Setting a call-to-action

"Learn more" is the default call-to-action (CTA) for each ad you create in Ad Studio. This CTA is localized into your audience's preferred language.

You may also choose from the following calls-to-action, which are available in English and Spanish:

• Apply now
• Book now
• Buy now
• Buy tickets
• Click now
• Download
• Find stores
• Get coupon
• Get info
• Listen now
• More info
• Pre-save
• Save now
• Share
• Shop now
• Sign up
• Visit profile
• Visit site

Once you select your call-to-action, you'll need to enter a clickthrough URL. This is the link that users will visit when they tap or click on your image or call-to-action button.

Note: Spotify Ad Studio doesn't support URLs with special characters. As an alternative, we recommend creating a shortened or encoded version of the URL with a site like bitly.com or urlencoder.org.

More ad creation help:

• Ads overview
  
• Promotion type
  
• Scheduling ad delivery and rotation
  
• Setting a custom frequency cap
  
• Audio ad creative
  
• Video ad creative
  
• Using audio creative tools
  
• Revising your audio ad
  
• Ad approval